Organizational values shape everything—how you hire, how your team works, and how customers see your brand. But setting these values isn’t the hard part. The real challenge is turning those company values from a slide deck into real, everyday actions and living by them.
Plenty of companies claim they prioritize integrity, innovation, or teamwork, yet their actions tell a different story. That is where the disconnect happens, and that is exactly what we are tackling here. In this guide, you will learn how to set, implement, and enforce values that drive your business forward, with real examples to prove it.
What Are Organizational Values & Its Purpose?
Organizational values are the core principles that guide a company’s decisions, behaviors, and culture. They define what a business stands for and influence how employees and leaders operate.
Here’s why organizational values matter:
- Align teams toward a common mission
- Shape company reputation
- Guide decision-making
- Attract and retain the right talent
- Drive long-term success
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Why Are Organizational Core Values Crucial?
- 23% of US employees who apply company values in their work experience see higher engagement, motivation, and better decision-making.
- A study of 303 companies in Slovenia found that those with explicitly defined corporate values experienced higher employee loyalty, lower absenteeism, and a stronger company image.
- Fortune Global 500 companies with strong human-focused values see better financial performance and business growth.
Turn Organizational Values Into Culture: How To Define, Live & Communicate Them Effectively
1. Involve Employees In Discussions About Values
Values that come from a boardroom feel exactly like that – forced and disconnected. If you want values that actually stick, employees need a say. When people are part of the process, they are more likely to believe in and act on those values.
- Host open forums, surveys, or small group discussions where employees can share what values matter to them.
- Use real company experiences to refine values – what is already working? What needs to change?
- Assign a values committee made up of employees across all levels to keep the conversation ongoing.
- Take feedback seriously and adjust wording or focus based on employee input.
- Show transparency by explaining why certain values were chosen and how they reflect company goals.
2. Integrate Company Values Into Hiring, Job Descriptions, & Onboarding
When values are embedded in job descriptions and onboarding, new hires understand expectations from day one and are more likely to embrace them.
- Screen for values in the hiring process by asking behavioral interview questions that reveal how candidates have demonstrated key company values in past roles.
- Highlight company values in job descriptions to attract applicants who share the same principles and work ethic.
- Structure onboarding around values by incorporating them into training, mentorship, and real-world examples of how they guide decision-making.
- Managers and team members should actively demonstrate values to help new employees integrate seamlessly.
- Reinforce values continuously, not just during onboarding, but through performance reviews, recognition programs, and daily operations.
3. Leaders Must Live By Company Values
Employees follow what leaders do. If company values are just words on a wall but not reflected in leadership behavior, they lose credibility and impact. Leaders must embody the values daily to create a culture where they are genuinely practiced.
- Model the values in actions and decisions, whether in meetings, performance reviews, or customer interactions.
- Hold yourself and others accountable—address behaviors that go against company values and recognize those who uphold them.
- Communicate values consistently, using them as a foundation for setting goals, giving feedback, and making business decisions.
- Be transparent and authentic—share real challenges and how company values guide tough decisions.
- Encourage open dialogue so employees feel safe to bring up concerns or suggest improvements in how values are implemented.
4. Celebrate & Reward Employees Who Demonstrate Company Values
Values only become real when they are recognized and reinforced. Employees who actively embody company values should be celebrated to show the entire team what living those values looks like in action.
- Create a recognition program that highlights employees who exemplify company values.
- Tie rewards to values-driven behavior—bonuses, promotions, or even simple thank-you notes should acknowledge how someone’s actions reflect the company’s core principles.
- Incorporate values into performance reviews for employees to understand their impact beyond just tasks and metrics.
- Celebrate wins publicly to recognize employees who go above and beyond in demonstrating values.
- Encourage peer-to-peer recognition so employees at all levels can highlight each other’s commitment to company values.
5. Use Values To Drive Strategy & Decisions
Company values should be the foundation of every major decision, from setting business goals to handling conflicts. When values guide strategy, they ensure consistency, build trust, and create a unified vision across all teams.
- Before approving any project, ask if it reflects company values and contributes to the mission.
- When disputes arise, refer to core values as a neutral framework for fair decision-making.
- Evaluate performance not just on results but on how well employees uphold company values.
- When setting goals, ensure they align with long-term company values and ethical standards.
- Before finalizing big moves, assess whether they align with integrity, fairness, and company principles.
6. Display Values Visibly
Company values should be a constant presence, not just something employees hear about once a year. When values are prominently displayed in workspaces, documents, and digital platforms, they stay top of mind and guide daily decisions.
- Place core values in high-traffic areas like break rooms, meeting spaces, and office entrances to reinforce their importance daily.
- Feature them on your company website, internal portals, and email signatures so employees and clients see them regularly.
- Start meetings by highlighting a value and recognizing examples of employees embodying it in their work.
- Include them in job descriptions, onboarding handbooks, and performance review templates to keep them actionable.
- Create posters, screensavers, or branded merchandise (mugs, notebooks, etc.) that reinforce company values in a subtle yet effective way.
7. Reevaluate Company Values
Company values should evolve alongside business growth and industry changes. Evaluating values regularly keeps them current, aligned with company objectives, and integrated into decision-making processes.
- Set a recurring time each year to assess if your values still align with your company’s direction and culture.
- Use surveys, focus groups, or one-on-one discussions to understand how employees perceive and apply company values.
- Review company decisions and evaluate whether they align with the values or if adjustments are needed.
- Compare your values with leading companies in your industry to ensure they remain competitive and relevant.
- If values evolve, clearly communicate updates through meetings, company-wide emails, and revised materials to keep everyone aligned.
???? Did You Know?
35% of US employees prioritize company culture when job hunting.
(Source)
3 Real Life Examples Of Core Organizational Values At Play
Here are 3 real-life examples of how core organizational values shape corporate culture, decision-making, and long-term success:
a. Apple
Apple’s purpose is to create the best user experiences through innovative products while making a positive impact on people and the planet. Their values shape their identity and guide decisions while keeping inclusivity, privacy, and environmental responsibility at the core of their operations.
Apple’s corporate core values:
- Inclusivity & diversity: Provide equal opportunities and build a diverse workplace.
- Privacy as a human right: Prioritize data protection and encryption in all products.
- Accessibility for all: Design technology that everyone can use, regardless of ability.
- Environmental responsibility: Strive for sustainability and a minimal environmental footprint.
- Education support: Use technology to empower learning and expand access to education.
Apple integrates core values into hiring, product design, and corporate initiatives. This approach has strengthened brand trust, driven customer loyalty, and positioned them as a leader in ethical innovation.
b. Nike
Nike’s goal is to inspire and innovate for every athlete while promoting sustainability and inclusivity. Their values guide product development, workplace culture, and corporate responsibility to stay at the forefront of the sportswear industry.
Nike’s core company values:
- Innovation & excellence: Invest in cutting-edge technology like Flyknit and Air Zoom to improve athletic performance.
- Inclusivity & diversity: Support equal opportunities through programs like Unite and Black Employee Network.
- Sustainability & responsibility: Reduce carbon emissions and promote recycling initiatives like Nike Grind.
- Employee well-being: Offer flexible work schedules, wellness programs, and on-site fitness facilities.
- Customer-centric approach: Use AI-driven platforms like SNKRS and Nike Training Club to enhance user experiences.
Nike’s core values represent their commitment to leadership initiatives, eco-friendly practices, and employee support programs. This approach strengthens their market position, fuels innovation, and builds lasting customer loyalty.
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(Source)
c. JP Morgan Chase
JP Morgan Chase is committed to financial excellence, grounded in integrity, stability, and a strong sense of social responsibility. Under Jamie Dimon’s leadership, the company focuses on strong governance, innovation, and community impact to sustain long-term growth and resilience.
JP Morgan Chase’s company core values:
- Integrity & transparency: Led by open leadership, clear communication, and ethical banking practices.
- Innovation & excellence: Continuously improve risk management, financial strategies, and digital banking solutions.
- Resilience & stability: Maintain a solid financial foundation with careful risk management to stay stable during crises.
- Community impact: Invest in economic development initiatives, including Detroit’s revitalization and programs for minority entrepreneurs.
- Employee empowerment: Support leadership development, fair compensation, and diversity initiatives like Women on the Move.
JP Morgan’s values reflect strong leadership, strategic financial decisions, and community investments, helping them outperform competitors and maintain public trust. This approach has created opportunities to expand philanthropic efforts and sustain long-term growth.
What Are The 4 Types Of Organizational Values
- Core Values: Fundamental beliefs that guide decision-making and company culture to ensure everyone upholds the same values.
- Aspirational Values: Desired traits a company aims to develop but has not yet fully achieved.
- Permission-to-Play Values: Basic ethical and professional standards required for participation in the industry.
- Accidental Values: Unplanned cultural traits that emerge from employees’ behaviors and experiences.
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(Source)
Comprehensive List Of Core Organizational Values You Can Set For Your Team + PDF
[Download Free Organizational Values List Here]
- Integrity: Build trust and accountability within the team
- Transparency: Encourage open communication and informed decision-making
- Collaboration: Strengthen teamwork and problem-solving
- Accountability: Promote responsibility and reliability in commitments
- Innovation: Drive creativity and continuous improvement
- Adaptability: Support resilience and quick thinking in uncertain situations
- Customer focus: Prioritize delivering value and satisfaction
- Excellence: Cultivate a results-driven mindset and quality output
- Respect: Create a supportive and inclusive work environment
- Diversity & Inclusion: Promote different perspectives and fair opportunities
- Resilience: Instill confidence in overcoming setbacks
- Empowerment: Give employees ownership and confidence in their roles
- Sustainability: Encourage responsible practices for long-term success
- Growth Mindset: Drives learning, skill-building, and continuous improvement
- Work Ethic: Reinforces dedication and commitment to success
- Humility: Encourage openness to feedback and improvement
- Ethical Behavior: Uphold fairness and moral business practices
- Community Impact: Promote social responsibility and local engagement
- Passion: Drive enthusiasm, dedication, and employee engagement
Conclusion
Organizational values aren’t just words on a wall—they’re the backbone of how your business operates. Now that you know how to implement them, it’s time to take action. Look at your daily operations: Do your hiring decisions, leadership choices, and organizational culture reflect the values you want to uphold? If not, it’s time to change that.
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FAQs
How do you identify organizational values?
To identify organizational values, analyze what principles guide decision-making, shape company culture, and define success. This can be done through leadership discussions, employee feedback, and examining the company’s mission and long-term goals.
How can organizational values influence teamwork?
Organizational values create a shared understanding of expectations which improves collaboration and trust among team members. When employees align with these values, they communicate better, work toward common goals, and build a positive workplace culture.
How do we ensure organizational values stick?
To make values stick, they should be reinforced in daily operations, hiring processes, and performance evaluations. Leaders must model these values, and employees should see them reflected in company policies, rewards, and recognition programs.
What are the 5 basic organizational values?
The 5 basic organizational values often include integrity (acting ethically), accountability (taking responsibility), teamwork (collaborating effectively), innovation (embracing new ideas), and customer focus (prioritizing customer needs). These values help build a strong foundation for a productive and positive workplace.
