Threads hit 200 million users faster than any social media app in history.
Most new social apps lose users quickly after launch. But Threads kept growing, thanks to its connection with Instagram and timing when many people wanted a Twitter alternative. Knowing who uses Threads and how they use it helps decide if it’s worth your time.
We’ll show you the key Threads numbers: how many people use it daily, which countries use it most, and how brands are doing on the platform. This data will help you see if Threads is right for you.
Top 25+ Threads Statistics (Editor’s Picks)
We’ve handpicked 25+ of the latest threads statistics, facts, and trends. Here are 6 that we believe will blow you away.
| 1 | Threads has around 33 million daily active users |
| 2 | Threads has surpassed 200 million users |
| 3 | Threads has 20% more daily active users than X in the U.S. |
| 4 | Threads gained 70 million users within 48 hours of its launch |
| 5 | Mr. Beast is the first to hit 1 million followers on Threads |
| 6 | Neymar is the most followed Threads account with 19 million followers |
Threads Key Statistics
68% of Threads users are Male (whatsthebigdata)
Threads shows a clear gender divide among its users. Right now, 68% of users are male, while only 32% are female. This gap indicates that the platform appeals more to men than to women.
Over 80 million people on Threads are under 30 (Business of Apps)
Threads attracts a younger audience, with over 40% of its users under 30. This makes Threads a strong option for those looking for alternatives to traditional social media platforms.
20% of brands report higher reach on Threads than on Twitter (Sprout Social)
A recent survey shows that 20% of brands have found greater reach on Threads than on Twitter. This suggests that brands that adopt Threads early are gaining real benefits in visibility and engagement.
Threads supports 31 languages to cater to its global audience (Pictory)
Threads offers 31 languages to users worldwide. Meta focuses on multilingual support to make Threads a global alternative to Twitter. This approach helps users connect in their preferred language and enhances the overall experience.
Threads has around 33 million daily active users (demandsage)
Threads experienced a sharp decline after its launch in July 2023. Daily users peaked at over 41 million but fell to just 10.3 million by late 2023. Recently, the platform has seen a recovery, with daily active users rising to 33 million. This indicates a renewed interest in Threads.
Threads has approximately 20% more daily active users than X (twitter) in the U.S. (Business Insider)
A recent statistic says, Threads has an average of 28 million daily active users (DAUs) in the country. In contrast, X (formerly Twitter) averages just 22 million daily active users, which is 21.43% less than Threads.
Threads Most Followed Accounts
Neymar leads Threads with over 19 million followers (backlinko)
The Brazilian soccer star leads with over 19 million followers on Threads. This solidifies his strong global fan base across social media platforms. His popularity shows the impact of consistent performance and engagement with fans.
Selena Gomez holds the second most followed on Threads with 17.6 million followers (explodingtopics)
Selena Gomez has 17.6 million followers on Threads, just behind Neymar. She connects well with her fans and shares personal insights and updates. This approach keeps her audience engaged and loyal.
Kylie Jenner secures the third spot with 15.5 million followers on Threads (backlinko)
Kylie Jenner has 15.5 million followers on Threads. Her presence highlights how important fashion and beauty leaders are in using new social platforms to connect with their audience.
Kim Kardashian claims fourth with 14.1 million followers on Threads (explodingtopics)
Kim Kardashian has firmly established herself as a dominant force in the world of social media, currently boasting 14.1 million followers on Threads.
Mr. Beast is the first to hit 1 million followers on Threads (USA Today)
Mr. Beast gained 1 million followers on Threads faster than anyone else. Now, he has 9.7 million followers on Threads. His large YouTube audience is still getting used to this new platform. Each social network operates differently.
Here’s a list of the top brands that were quick to join Threads:
- Cisco – Cisco quickly made its mark on Threads, joining the platform within an hour of its launch. This prompt action reflects Cisco’s focus on staying current with social media trends.
- Dunkin – Dunkin was quick to join the party, securing a spot on Threads within the first hour. Known for its engaging social media presence, the brand didn’t want to miss out on a fresh way to connect with coffee lovers.
- Microsoft – Within the first two hours of Threads’ launch, Microsoft had already set up its profile. For a tech giant known for innovation, joining early was a strategic move to reach its audience on a new platform.
- Netflix – Netflix made sure to grab an early spot on Threads, joining within two hours of the platform going live. Always keen to stay ahead, Netflix aimed to keep its fans engaged on every major platform.
- Oreo – Oreo hopped onto Threads within the first four hours, making sure its brand was visible early on. Famous for playful and engaging content, Oreo wanted to be right there as conversations started.
| Brand | Join Date |
| Cisco | Within an hour |
| Dunkin | Within an hour |
| Microsoft | Within first 2 hours |
| Netflix | Within first 2 hours |
| Oreo | Within first 4 hours |
Threads Growth Statistics
Threads gained 70 million users within 48 hours of its launch (Threads)
Threads launched and gained 70 million users in just 48 hours. This sets a new standard for growth in social media. In the first hour alone, the platform attracted 1 million active users. This shows a clear demand for fresh digital experiences.
Threads reached 100 million users in only 4 days (Exploding Topics)
Threads reached 100 million users in just four days. This is faster than ChatGPT, which took two months to hit the same mark. This growth shows a clear demand for new social platforms. People want new ways to connect and share.
Threads has surpassed 200 million users (Mobile Marketing Magazine)
Threads, Meta’s new social platform, has surpassed 200 million users. It reached 100 million users in just 4 days and 6 hours. This rapid growth shows a clear demand for different social media options. Users are eager to find new ways to connect and engage online.
Threads has exceeded 200 million monthly active users (explodingtopics)
This includes anyone who logs in at least once a month. This shows that the platform is widely used across different markets and groups of people.
Threads hit a peak of 49.3 million daily active users (yugatech)
Just a week after launch, daily active users dropped to 23.6 million, highlighting the volatility in engagement. By the end of 2023, daily users fell further to around 10.3 million before starting to recover in 2024.
Threads App Downloads by Country
India leads with 33% of Threads downloads (Business of Apps)
India is a major player in the success of Threads, representing 33% of all downloads. The country’s large number of digital users and their eagerness to explore new social platforms make it an important market for the app’s growth.
Brazil captures 22% of Threads downloads (statista)
Brazil accounts for 22% of the app’s downloads. This shows the country’s strong social media culture. Brazil’s early adoption of the app indicates high engagement from its users.
U.S. accounts for 16% of threads downloads (statisa)
The United States has a 16% share, indicating strong growth in one of the largest social media markets. Threads is gaining traction among American users, showing it connects well with their interests.
Mexico contributes 8% of Threads total downloads (statista)
Mexico accounts for 8% of total downloads. This shows strong interest in the app and points to growth opportunities in Latin America.
Japan reaches 5% of Threads downloads (statista)
Japan holds a 5% share of app downloads, showing its broad appeal across different regions. The country’s tech-savvy population makes it an important market for future engagement.
Indonesia holds 4.6% of Threads downloads (Business of Apps)
Indonesia is becoming an important market, accounting for 4.6% of downloads. The country has high mobile internet usage, which indicates strong growth potential for Threads. This presents a clear opportunity for expansion.
Conclusion
Threads showed remarkable potential by hitting 200 million users in just over a year.
Two stats stand out: gaining 70 million users in just 48 hours after launch, and now having 20% more daily active users than X (Twitter) in the U.S. (28 million vs 22 million).
However, the platform faces challenges keeping users engaged, with average daily use at only 3 minutes compared to X’s 34 minutes.
For Threads to succeed long-term, it needs to focus on increasing user engagement and giving people more reasons to stay on the app daily.
FAQ
How many users does Threads have in 2024?
Threads currently has 200 million monthly active users, having achieved this milestone in just over a year since its launch in 2023
How many daily active users does Threads have?
Threads has about 33 million daily active users as of late 2024. This number has fluctuated, reflecting both its early success and subsequent engagement challenges
What is the average time users spend on Threads?
On average, Threads users spend 3 minutes per day on the platform, significantly less than competitors like X (formerly Twitter), where users spend around 34 minutes daily
Why did Threads grow so quickly?
Threads’ rapid growth can be attributed to its integration with Instagram, which allowed millions of users to sign up easily, and the timing of its launch when many users were seeking alternatives to Twitter
