B2B Sales Manager Job Description (Generator + Templates)
- Updated: January 12, 2025
-
By IG Rosales
A B2B Sales Manager is a key player in a company who manages and directs the business-to-business sales team. They strategize sales plans, set targets, and ensure these goals are met. Their role is crucial in driving business growth and maintaining client relationships.
B2B Sales Manager Job Description
Looking for a job description that stands out and attracts a high-performing B2B Sales Manager?
Well, don’t start from scratch and leverage our 3 examples instead:
1. Formal B2B Sales Manager Job Description 🎓
Job Brief
We're seeking a driven B2B Sales Manager to lead our dynamic sales team. As the spearhead of our sales efforts, you'll be responsible for driving revenue growth, forging strategic partnerships, and expanding our client base.Responsibilities
- Develop and execute strategic plans to achieve sales targets.
- Cultivate lasting relationships with customers to grow customer loyalty.
- Identify emerging markets and market shifts while being aware of new products and competition status.
- Present sales, revenue, and expense reports and realistic forecasts to the management team.
- Coach and mentor the sales team to enhance their skills and performance.
Requirements and Skills
- Bachelor's degree in Business Administration or relevant field.
- Proven sales experience, meeting or exceeding targets.
- Previous experience as a sales manager or sales and marketing director.
- Ability to communicate, present and influence credibly and effectively at all levels of the organization.
- Strong business sense and industry expertise.
- Excellent mentoring, coaching, and people management skills.
2. Creative B2B Sales Manager Job Description 🦄
Job Brief
We're on the hunt for a dynamic B2B Sales Manager. This isn't your run-of-the-mill sales gig. We need a sales maverick who can fuel our growth engine, build solid relationships, and drive our revenue to new heights.
Responsibilities
- Develop and implement strategic sales plans tailored to our B2B clients.
- Identify new business opportunities and turn them into a win-win for both us and our clients.
- Manage and nurture our existing customer relationships, ensuring their satisfaction and loyalty.
- Collaborate with our marketing team to create compelling sales materials.
- Analyze sales data to continually optimize our sales process and strategy.
Requirements and Skills
- Proven experience in B2B sales. We're talking 3+ years in the trenches, driving results.
- Strong negotiation and closing skills. You should be able to sell ice to a polar bear.
- Excellent communication skills. You're our front-line, so you need to represent us well.
- Ability to analyze sales data and use it to drive strategy.
- A mindset that's always looking for opportunities to improve and innovate.
So, if you're a sales superstar with a knack for B2B, we want to hear from you. This isn't just about hitting quotas - it's about creating value for our clients and driving our business forward. Are you up for the challenge?
3. Results-Oriented B2B Sales Manager Job Description 🎯
Job Brief
We're on the hunt for a dynamic B2B Sales Manager. This role is not about making cold calls. It's about driving real, measurable results. Your goal? To boost sales and contribute to our long-term business growth.Responsibilities
- Develop and implement effective sales strategies.
- Lead nationwide sales team members to achieve sales targets.
- Negotiate and close agreements with large customers.
- Monitor and analyze performance metrics and suggest improvements.
- Prepare monthly, quarterly and annual sales forecasts.
Requirements and Skills
- Proven work experience as a B2B Sales Manager.
- Proven ability to drive the sales process from plan to close.
- Strong business sense and industry expertise.
- Excellent mentoring, coaching and people management skills.
- Ability to build rapport with key clients and maintain strong relationships.
How To Write a persuasive B2B Sales Manager Job Description
When crafting a compelling B2B Sales Manager job description, divide it into 3 clear sections: Job Brief, Responsibilities, and Skills & Requirements. This straightforward structure helps potential candidates quickly understand what the job entails.
Here’s a quick overview of the crucial components of an engaging job description:
Understand the Role
First, clearly define the role. A B2B Sales Manager oversees the sales team, drives sales strategies, and builds strong customer relationships. They're responsible for meeting revenue targets and growing the business.Job Description Basics
Start with a brief, 2-3 sentence summary of the role. For example: "As our B2B Sales Manager, you'll lead our sales team to exceed revenue targets, cultivate key client relationships, and drive our sales strategy."Detailed Responsibilities
Next, outline the job responsibilities. Be specific. Use bullet points for clarity. Here's an example:- Develop and execute strategic sales plans
- Meet or exceed sales goals
- Manage and coach the sales team
- Build and maintain strong, long-lasting customer relationships
- Analyze market trends and competitor activity
Required Skills and Qualifications
List the skills and qualifications. Remember, be specific. Include both hard skills (like CRM software proficiency) and soft skills (like excellent communication).- Proven B2B sales experience
- Strong leadership and team management skills
- Excellent negotiation and communication skills
- Proficiency in CRM software (like Salesforce)
- Understanding of sales performance metrics
Education and Experience
Specify the required education and experience. Most B2B Sales Manager roles require a bachelor’s degree and several years of sales experience. For example: "Bachelor's degree in Business, Marketing, or related field. Minimum of 5 years of experience in a sales role, with at least 2 years in a leadership position."Company Culture and Benefits
Finally, sell your company. Highlight your culture, values, and benefits. This helps attract candidates who align with your company. For example: "We offer a competitive salary, flexible work hours, and a chance to be part of a vibrant, growth-oriented company." Remember, a well-crafted job description attracts the right candidates. Be clear, concise, and specific.3 Best Sites to Find a talented B2B Sales Manager
From global talent pools to on-the-ground sourcing, the following 5 services provide a wide range of options to help you find the perfect match for your new hire.
1. Genius (Best for Finding Top 1% Talent)
Genius is a headhunter agency that specializes in connecting businesses with top offshore talent, primarily from the Philippines, offering cost-effective hiring solutions and promising up to 88% savings compared to hiring in the U.S.
- $0 monthly middleman fees.
- Offers up to 88% cost savings on hiring compared to U.S. rates.
- Ensures on-the-ground sourcing of elite talent and a 180-day guarantee.
2. Rainmakers
Rainmakers is a game-changing HR company that empowers founders and decision-makers with smart, data-driven hiring solutions.
- Uses AI to match top talent, saving time and resources.
- Offers unique insights into candidate's skills beyond the CV.
- Provides continuous support, ensuring smooth onboarding and retention.
3. SimplyHired
SimplyHired is a comprehensive HR solution that streamlines recruitment, simplifying the hiring process for founders and decision-makers.
- Aggregates job listings, saving time on multiple platform searches.
- Offers detailed analytics for informed, data-driven hiring decisions.
- Integrates with social media for wider, targeted candidate reach.
Essential Skills of a proactive B2B Sales Manager
When crafting your B2B Sales Manager job description, define hard and soft skills you are looking for. More often than not, soft skills are equally important than hard skills.
Example:
| Hard Skills | Soft Skills |
|---|---|
| CRM Management | Communication |
| Market Research | Emotional Intelligence |
| Product Knowledge | Problem-Solving |
| Data Analysis | Leadership |
| Strategic Planning | Negotiation |
B2B Sales Manager Core Responsibilities
Now that we’ve covered the basics, let’s dive into the specific tasks that fall under the key responsibilities of a knowledgeable B2B Sales Manager.
1. Setting Sales Goals: A B2B Sales Manager must establish clear, achievable sales targets for the team.
2. Developing Sales Strategies: They should create effective strategies and plans to meet or exceed these sales goals.
3. Training and Mentoring: This involves coaching team members, providing them with the necessary skills and knowledge to succeed.
4. Monitoring Sales Performance: Regularly track and analyze the team's sales performance against set goals.
5. Managing Key Accounts: They are responsible for maintaining relationships with important clients and ensuring their satisfaction.
6. Overseeing Sales Budget: This involves managing the sales budget and ensuring resources are used efficiently.
7. Forecasting Sales Trends: A B2B Sales Manager should predict future sales trends and adjust strategies accordingly.
8. Collaborating with Marketing: They need to work closely with the marketing team to align strategies and enhance lead generation.
9. Resolving Customer Complaints: This includes addressing any issues or complaints from clients promptly and professionally.
10. Recruiting and Hiring: They are responsible for recruiting, hiring, and onboarding new sales team members.
Conclusion
A B2B Sales Manager can turbocharge your company's growth by strategically driving sales, nurturing key client relationships, and implementing effective sales processes that directly impact your bottom line.
If you’re looking to hire a top-tier B2B Sales Manager, Genius is your go-to platform. You can access the top 1% of global talent, especially from the Philippines, and save up to 88% on hiring costs compared to U.S. rates.
Start your journey to find the perfect fit today and give your business the competitive edge it deserves.
FAQ
1. What are the key responsibilities of a B2B Sales Manager?
A B2B Sales Manager is primarily responsible for leading and guiding a team of salespeople in a company. They manage sales goals, set targets, design sales strategies, and coordinate sales operations to ensure the team is hitting its sales objectives.2. What skills are essential for a successful B2B Sales Manager?
A successful B2B Sales Manager needs excellent leadership and communication skills, a deep understanding of sales processes, and the ability to analyze sales data. They also need to be skilled at building relationships with clients and motivating their team to achieve sales targets.3. How does a B2B Sales Manager contribute to a company's growth?
A B2B Sales Manager plays a crucial role in a company's growth by driving sales and revenue. They identify new business opportunities, strategize to penetrate new markets, and maintain relationships with existing clients to ensure repeat business.4. What qualifications are typically required for a B2B Sales Manager role?
Usually, a B2B Sales Manager is expected to have a bachelor's degree in business, marketing, or a related field. In addition, they should have substantial experience in sales, preferably in a leadership role. Some companies may also require specific industry knowledge.Get an unfair advantage by hiring the top 1% of overseas talent for your sales & marketing, IT, data & engineering, finance & accounting, and VA & customer support needs.
- We find you high-performing remote workers for 80% less
- Enjoy our 6-month Perfect Hire Guarantee
- And $0 monthly middleman fees
Start with our zero-risk hiring process: If you don’t make a hire, you don’t pay anything. Explore our pricing or talk to our sales to discover your best fit.
Want to save 80% on your next hire?
Related Job Descriptions
Related Interview Questions
Related Topics
Coming Soon
Get Elite Overseas Talent and Cut Hiring Costs by 80%
We find you high-performing remote workers for 80% less. Enjoy our 6-month Perfect Hire Guarantee and $0 monthly middleman fees.
