You’ve probably wondered how many people use Google. 4.97 billion uses Google. This search giant handles 8.5 billion searches daily, with 84% of users searching at least three times a day. For business leaders and marketers, these numbers aren’t just impressive – they represent real opportunities to reach customers.
This guide breaks down Google’s impact through fresh statistics to help you make smarter decisions about your digital strategy.
Top 6 Google Statistics (Editor’s Picks)
We’ve handpicked 24+ of the latest Google statistics, facts, and trends. Here are 6 that we believe will blow you away.
| 1 | 8.5 billion Google searches are made every day |
| 2 | 4.97 billion people use Google worldwide |
| 3 | 84% of Google users search three or more times a day |
| 4 | Google commands 90.01% of the global search engine market |
| 5 | 19.59% of Google’s traffic comes from U.S. users |
| 6 | Pages ranking #1 on Google get 27.6% of all clicks |
How Many People Use Google?
8.5 billion Google searches are made every day (SEO.ai)
Every day, 8.5 billion searches are conducted on Google, showing how integral the platform is to our daily lives. This staggering number averages out to about 1.1 searches per person worldwide.
In August 2024, Google.com received 83.5 billion visits (PressGazette)
Google.com was visited 83.5 billion times in August 2024, making it the most visited website worldwide. This traffic includes searches, email access, and other Google services.
4.97 billion people use Google worldwide (My Codeless Website)
Google serves approximately 4.97 billion users globally, making it one of the most widely used tech platforms in the world. This figure represents the majority of the internet-connected population.
65% of SEOs report positive impacts from Google’s 2023 algorithm updates (SEO.ai)
A recent survey revealed that 65% of SEO professionals have experienced improvements in website traffic and search engine rankings after Google’s 2023 algorithm changes.
84% of Google users search three or more times a day (Demandsage)
A staggering 84% of Google users perform three or more searches each day, reflecting the platform’s integration into daily routines. Many use it for work, learning, and personal tasks.
Over 50% of Google’s audience is aged 18-34 (Exploding Topics)
More than half of Google users fall within the 18-34 age range, making it the platform’s largest demographic group.
Google holds 90.01% of the global search engine market share (Demandsage)
Google captures 90.01% of all global search engine activity, leaving just 10% for competitors combined. This reinforces its role as the default choice for internet users worldwide.
Here’s a quick look at the most searched terms on Google:
| Rank | Most Searched Terms | Searchers Per Month |
| 1 | Youtube | 1,300,000,000 |
| 2 | 755,000,000 | |
| 3 | Whatsapp Web | 562,000,000 |
| 4 | translate | 506,000,000 |
| 5 | 414,000,000 | |
| 6 | 414,000,000 | |
| 7 | Amazon | 414,000,000 |
| 8 | Gmail | 357,000,000 |
| 9 | gmail | 338,000,000 |
| 10 | google translate | 338,000,000 |
Google Ranking Statistics
26.94% of Google’s traffic comes from U.S. users (Digital Silk)
U.S. users account for 26.94% of Google’s overall traffic, representing its highest proportion of visits from a single country. This reflects Google’s deep integration into the lives of American internet users.
4.51% of visitors come from India, the second-highest contributor (Demandsage)
India accounts for 4.51% of all visitors, making it the second-largest source of traffic. This figure demonstrates the country’s strong engagement across digital platforms and its role as a key market.
Brazil contributes 4.37% of Google’s total traffic (Statista)
Out of all the countries worldwide, Brazil plays a notable role by generating 4.37% of visits to Google. This places Brazil among the top contributors to the platform’s massive user base.
3.88% of Google visitors are from Japan (Statista)
Japan generates 3.88% of global visits to Google, making it one of the platform’s most significant international markets. This traffic share reflects the country’s high internet penetration and tech-savvy population.
Google’s algorithm uses over 200 factors to rank websites (Digital Silk)
Google considers more than 200 different factors when determining how to rank websites on its search engine results pages.
Only 9% of users scroll to the bottom of Google’s first page (Digital Silk)
Just 9% of Google users view the entire first page of search results, with most clicks happening near the top.
This underscores the importance of ranking in the top few positions to maximize visibility and engagement.
Only 5.7% of pages rank in Google’s top 10 within a year (Ahrefs)
A mere 5.7% of pages manage to reach the top 10 search results on Google within their first year. This highlights how competitive and challenging it is to achieve fast rankings.
60% of Top 10 Google Pages Are 3+ Years Old (Ahrefs)
The top-ranked result on Google captures 27.6% of user clicks, making it the most valuable spot in search rankings.
This shows the critical importance of securing the top position to drive significant organic traffic.
General Google Statistics
50% of Google users click a link within nine seconds (Backlinko)
Half of all Google users select a search result within the first nine seconds of seeing the results page.
This emphasizes the importance of ranking high and having a compelling title and meta description to capture attention quickly.
59% of Google users view just one page per session (BlueWinston)
Over half of Google users visit only one page during their search sessions, indicating they often find what they need immediately.
Just 0.44% of users check Google’s second page of results (Backlinko)
Only 0.44% of Google users proceed to the second page of search results, with the vast majority finding what they need on the first page.
Pages ranking #1 on Google get 27.6% of all clicks (Customer Alliance)
The top-ranked result on Google captures 27.6% of user clicks, making it the most valuable spot in search rankings.
This shows the critical importance of securing the top position to drive significant organic traffic.
Organic results account for 65% of Google search clicks (Backlinko)
65% of clicks on Google come from organic search results, showing that users trust and prefer these over paid advertisements.
Google Business Statistics
Customers are 70% more likely to visit businesses with complete profiles (Google)
A complete Business Profile on Google increases the likelihood of customers visiting by 70%. Profiles with accurate details like hours, location, and photos make it easier for potential customers to decide to visit.
2.7x more customers trust businesses with a Google profile (MARA Solutions)
Having a Business Profile on Google makes customers 2.7 times more likely to view a business as reputable. This is because verified profiles provide a sense of legitimacy and offer useful information at a glance.
Businesses with photos Get 42% more requests on Google maps (The Diamond Group)
Adding photos to a Google Business Profile increases the number of requests for directions or contact by 42%. Photos help customers visualize the business, making it more appealing and trustworthy.
Businesses on Google average a 4.11-star rating (Kzoom)
The typical business listed on Google has an average rating of 4.11 stars, reflecting generally positive customer feedback.
This suggests that customers often provide favorable reviews, but maintaining a strong rating requires consistent quality and service.
Conclusion
From 8.5 billion daily searches to 4.97 billion active users, Google’s numbers reveal more than market dominance – they show how people navigate our digital world. As we move toward an AI-driven future, Google’s role will likely expand beyond search, shaping how businesses and customers connect. Smart business leaders aren’t just watching these changes – they’re preparing for them, understanding that tomorrow’s success depends on mastering Google’s ecosystem today.
FAQ
How many people use Google search per day?
Google processes 8.5 billion searches every day, averaging about 98,000 searches per second.
How many people are using Google in the world?
Google serves 4.97 billion users globally, representing most of the internet-connected population.
What percentage of the search engine market does Google control?
Google dominates 90.01% of the global search engine market, leaving just 10% for all other search engines combined.
How often do people typically use Google?
84% of Google users perform three or more searches each day as part of their daily routine.
Which country uses Google the most?
The United States generates 26.94% of Google’s total traffic, making it the largest single-country contributor to Google’s user base.
