Instagram now connects over 2.35 billion people worldwide every month. From casual scrollers to business owners, this platform shapes how we share, shop, and grow online.
In this guide, we explore Instagram’s reach through key statistics in user growth, demographics, and engagement patterns. You’ll discover how India leads with 385 million users, why U.S. adults spend 33 minutes daily on the app, and why 130 million users engage with shopping posts monthly.
These insights help business owners and marketers target the right audience, optimize content timing, and create strategies that drive real results.
Top 6 Instagram Statistics (Editor’s Picks)
We’ve handpicked 23+ of the latest Instagram statistics, facts, and trends. Here are 6 that we believe will blow you away.
| 1 | Instagram reaches 2 billion monthly users |
| 2 | Instagram has more than 500 million daily active users |
| 3 | India leads Instagram usage with 385.4 million users |
| 4 | The United States has 166.2 million Instagram users |
| 5 | The average U.S. adult spends 33.1 minutes per day on Instagram |
| 6 | 130 million Instagram users engage with shopping posts monthly |
📣 Unlock more insights with these hidden gems!
🔥 44+ NEW TikTok Statistics 2024 (Users, Demographics, Facts)
🌟 Number Of Threads Users (Active, Daily, & Total Users)
🚨 30+ Average Screen Time Statistics: Adults & Teens In 2025
How Many People Use Instagram?
Instagram reaches 2 billion monthly users (Demandsage)
Instagram’s 2 billion monthly active users highlight its position as a key social platform for entertainment, inspiration, and connection. Its reach spans different demographics, making it a versatile tool for personal and professional use.
Instagram has more than 500 million daily active users (SocialPilot)
Instagram attracts over 500 million active users daily, making it one of the most widely used social media platforms. This constant engagement highlights its importance in everyday digital interactions.
India leads Instagram usage with 385.4 million users (Backlinko)
India boasts 385.4 million Instagram users, the highest of any country worldwide. This massive user base highlights the platform’s popularity in India, especially among younger demographics.
Instagram is used by 38.68% of social media users (Demandsage)
Nearly 4 in 10 social media users globally are active on Instagram. This places the platform as one of the most widely adopted social networks worldwide.
The United States has 166.2 million Instagram users (VAIZLE)
The U.S. accounts for one of the largest Instagram user bases in the world, with 166.2 million active users. This represents a significant portion of the country’s population engaging with the platform regularly.
Facebook bought Instagram for $1 billion when it had 30 million monthly users (The New York Times)
In 2012, Instagram’s 30 million active users were impressive for a young app, but it still had no business model or revenue streams. Facebook’s decision to buy Instagram was seen as bold and risky at the time.
130 million Instagram users engage with shopping posts monthly (Phyllo)
Each month, 130 million Instagram users click on shopping posts, reflecting how deeply integrated the platform is with online shopping habits. These clicks often translate into product exploration and purchase intent.
37% of people earning under $30,000 use Instagram (SocialPilot)
More than a third of individuals earning less than $30,000 annually are Instagram users. This group represents a significant portion of the platform’s audience, despite having lower income levels.
Instagram business posts have an average engagement rate of 0.65% (SocialPilot)
On average, posts from Instagram business profiles receive 0.65% engagement. This includes likes, comments, and other interactions relative to follower count.
The average U.S. adult spends 33.1 minutes per day on Instagram (Sprout Social)
Adults aged 18+ in the U.S. dedicate 33.1 minutes daily to Instagram, highlighting the app’s strong pull for attention. This statistic spans usage across phones, tablets, and computers.
18-24-year-olds spend 53 minutes a day on Instagram in the U.S. (eMarketer)
In the U.S., Instagram users aged 18-24 dedicate an average of 53 minutes daily to the app, more than any other age group. This makes Instagram a key platform for younger audiences.
Here’s a detailed breakdown of the average time spent on Instagram by U.S. adult users, categorized by age:
| Age | Average Time Spent per Day |
| 18-24 | 53 minutes |
| 25-34 | 37 minutes |
| 35-44 | 28 minutes |
| 45-54 | 27 minutes |
| 55-64 | 26 minutes |
| 65+ | 20 minutes |
Instagram User Growth Rate History
The company adds over 70 million new users every year (Backlinko)
Since 2020, the company has consistently added more than 70 million new users annually, highlighting its rapid and sustained growth. This steady user increase suggests strong market demand and effective user retention strategies.
Instagram has been downloaded approximately 3.8 billion times (SEO.ai)
Instagram has reached an estimated 3.8 billion downloads globally, cementing its place as one of the most widely adopted social media platforms. This massive figure spans years of growth and user adoption.
41.9% of the US population uses Instagram (Statista)
Instagram has a strong presence in the US, where 143.2 million people—accounting for 41.9% of the total population—actively use the platform. This makes it a key channel for reaching a broad demographic.
Instagram live attracts 100+ million daily viewers (HeadPhonesAddict)
More than 100 million users watch Instagram Live daily, demonstrating the platform’s capacity for engaging audiences in real-time. Live broadcasts often create a sense of urgency and exclusivity that keeps viewers coming back.
62% of users show more interest in a brand after viewing an Instagram story (SEO.ai)
Nearly two-thirds of Instagram users report greater interest in a brand after watching its story. This shows the power of stories in capturing attention and sparking curiosity.
Here’s a quick look at continuous growth in popularity of Instagram over the years:
| Year | Users |
| 2013 | 110,000,000 |
| 2014 | 200,000,000 |
| 2015 | 370,000,000 |
| 2016 | 500,000,000 |
| 2017 | 700,000,000 |
| 2018 | 1,000,000,000 |
| 2019 | 1,210,000,000 |
| 2020 | 1,435,000,000 |
| 2021 | 1,690,000,000 |
| 2022 | 1,960,000,000 |
| 2023 | 2,115,000,000 |
| 2024 | 2,400,000,000 |
Instagram Demographics
55.4% of Instagram users in the United States are women (Demandsage)
Women make up the majority of Instagram users in the U.S., accounting for 55.4% of the platform’s audience. This highlights Instagram’s strong appeal to female users within the country.
49.4% of Instagram users worldwide are female (Statista)
Nearly half of Instagram’s global user base consists of women. This makes the platform a nearly even split in terms of gender demographics, with a slightly larger male audience.
75% of Americans aged 18-24 use Instagram, the largest age group (Backlinko)
In the United States, 75% of people aged 18-24 are active on Instagram, making this demographic the platform’s largest user base by age. This highlights Instagram’s strong appeal among younger audiences.
57% of US adults aged 25-30 actively use Instagram (Pew Research Center)
Instagram usage among 25-30-year-olds in the US stands at 57%, demonstrating the platform’s strong appeal to this demographic. This group is a vital target for brands looking to reach upwardly mobile young adults.
50.6% of Instagram users are male (Statista)
Just over half of Instagram’s global audience is male, with men slightly outnumbering women on the platform. This provides a relatively balanced gender distribution, making Instagram appealing to diverse users.
59% of 30-49-year-olds in the US use Instagram (Pew Research Center)
In the US, 59% of people aged 30-49 are active on Instagram. This wide age range reflects the platform’s appeal beyond younger audiences, reaching a more established demographic.
53% of people living in urban areas use Instagram (PewResearch Center)
More than half of urban residents actively use Instagram, highlighting the platform’s strong presence in cities. Urban environments often provide the connectivity and culture that encourage frequent social media engagement.
Conclusion
Instagram’s reach now extends to 2.35 billion monthly active users, with 70 million new users joining yearly. The platform has transformed from a photo-sharing app to a global marketplace where 130 million users engage with shopping posts monthly.
Looking ahead, Instagram’s focus on shopping features, AI-driven recommendations, and video capabilities points to continued growth. As social commerce expands, Instagram’s role in connecting brands with consumers will strengthen, especially in emerging markets like India.
FAQ
How many users are on Instagram in 2024?
Instagram has 2.35 billion monthly active users worldwide, with 500 million people using the platform daily.
Which country has the most Instagram users?
India leads with 385.4 million users, followed by the United States with 166.2 million users.
How much time do people spend on Instagram?
The average U.S. adult spends 33.1 minutes daily on Instagram, with 18-24 year olds spending the most time at 53 minutes per day.
What’s the gender distribution on Instagram?
Global Instagram users are split almost evenly, with 50.6% male and 49.4% female users.
What age group uses Instagram the most?
75% of Americans aged 18-24 use Instagram, making it the largest age group on the platform
