What started as a dance app now drives $11 billion in product sales.
With over 1 billion monthly active users and the highest engagement rate among social platforms at 5.96%, TikTok offers businesses unique opportunities to reach and convert audiences. The platform drives real results: 55% of users make impulse purchases while browsing, and brands see engagement rates up to 15.86% through influencer partnerships.
In this article, we’ll break down the latest TikTok stats across user behavior, content performance, and business impact to help you make smarter marketing decisions.
Top 6+ TikTok Statistics (Editor’s Picks)
We’ve handpicked 44+ of the latest TikTok statistics, facts, and trends. Here are 6 that we believe will blow you away.
| 1 | TikTok has the highest engagement rate at 5.96% |
| 2 | TikTok has over 1 billion monthly active users globally |
| 3 | TikTok has been downloaded over 220 million times in the United States |
| 4 | TikTok influencers worldwide achieved a 15.86% engagement rate on average |
| 5 | 55% of TikTok users have made an impulse purchase on the platform |
| 6 | TikTok is projected to generate $18.5 billion in global ad revenue |
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TikTok Statistics
TikTok has over 1 billion monthly active users globally (SEO AI)
TikTok has become one of the most popular social media platforms in the world, surpassing 1 billion monthly active users. This rapid growth highlights its appeal, especially among younger audiences, and its influence on digital trends.
55% of TikTok users have made an impulse purchase on the platform (ROI Revolution)
More than half of TikTok users report making impulse purchases while browsing the app. With its engaging content and seamless integration of shopping features, TikTok has become a powerful driver of spontaneous consumer behavior.
43% of marketers will expand their TikTok advertising budgets (Web FX)
The platform’s unique mix of creativity, high reach, and audience targeting capabilities has made it indispensable for modern marketing campaigns. This trend signals TikTok’s solidifying role as a cornerstone of digital marketing strategies.
Over 25% of U.S. adults aged 18-29 get their news from TikTok (Statista)
TikTok has emerged as a surprising source of news for young adults, with over one in four in the 18-29 age group using the platform to stay informed. This is a sharp contrast to older generations, who still rely heavily on traditional news outlets or Facebook.
71.2% of users shop after discovering items in their feed (Absolute Digital Media)
Social media platforms have become powerful shopping tools, with users making spontaneous purchases based on content they see. This highlights the growing role of feeds as virtual storefronts driving sales.
TikTok creators generate over 20 billion video views daily (Send Short)
TikTok creators collectively generate over 20 billion video views daily, reflecting the platform’s massive global user engagement. This makes TikTok a top destination for creators looking to grow their audience and for brands to reach potential customers.
TikTok Content and Engagement Statistics
TikTok has the highest engagement rate at 5.96% (Social Insider)
TikTok’s average engagement rate is 5.96%, much higher than other social platforms. This makes it a top choice for brands and creators to go viral and connect with audiences.
TikTok influencers worldwide achieved a 15.86% engagement rate on average (The Right Fit)
With an average engagement rate of 15.86%, TikTok influencers outperformed peers on platforms like Instagram and YouTube. The app’s unique algorithm, which prioritizes personalized content, is a key driver of this high level of audience interaction.
Airlines see a 15% higher engagement rate on TikTok than Instagram (Social Insider)
Airline brands achieve engagement rates of 5-7% on TikTok, compared to around 2% on Instagram. User-generated travel videos and behind-the-scenes airline content perform particularly well.
Micro-influencers on TikTok achieve 5-9% engagement rates (NoGood)
Micro-influencers, who have between 10,000 to 50,000 followers, often achieve engagement rates ranging from 5% to 9%, higher than those of larger influencers. Their content typically resonates well with audiences, making them a popular choice for brands seeking authentic interactions.
The “Entertainment” category on TikTok has over 535 billion hashtag views (Social Sheperd)
With 535 billion views, the “entertainment” hashtag leads as the most popular content category on TikTok worldwide. This vast number reflects the platform’s reputation for lighthearted, engaging videos that captivate audiences across the globe.
Nano-influencers reach engagement rates of 7-10% on TikTok (Social Sprout)
Nano-influencers, typically with fewer than 10,000 followers, achieve engagement rates between 7% to 10%. Their relatable and niche content appeals to smaller communities, offering brands an effective way to reach highly targeted audiences.
The hashtag “FYP” has amassed 55.4 trillion views on TikTok (Statista)
Standing for “For You Page,” #FYP is the most used and viewed hashtag on TikTok, showcasing the platform’s unique content discovery system. Its widespread use highlights the global reach of TikTok’s algorithm-driven recommendations and its impact on viral trends.
90% of TikTok users access the app daily (Social Pilot)
TikTok sees 9 out of 10 of its users logging in every day, making it one of the most habit-forming social platforms globally.
TikTok has a bounce rate of 55.46% (Exploding Topics)
Bounce rate measures how often users leave a site after viewing only one page. At 55.46%, TikTok’s bounce rate is lower than many platforms, indicating users are more likely to stay and explore after their initial visit.
TikTok Download and Penetration Statistics
TikTok penetration in the U.S. reaches 45% of internet users (Statista)
In the U.S., nearly 45% of internet users are active on TikTok, underscoring its rapid growth and penetration. This makes TikTok one of the most influential platforms among social media channels.
TikTok penetration exceeds 128% in the UAE, the highest globally (Statista)
With a penetration rate exceeding 128%, the UAE stands out as TikTok’s most dominant market globally. This remarkable figure reflects the platform’s deep integration into the daily lives of users in the region, supported by high smartphone usage and digital engagement.
TikTok led global app downloads with over 1 billion downloads (Backlinko)
TikTok maintained its position as the most downloaded app in 2024, reinforcing its status as a cultural and social phenomenon. The app’s influence extends beyond entertainment, shaping trends in music, fashion, and marketing globally.
TikTok has been downloaded over 220 million times in the United States (Wallaroo Media)
This impressive figure underscores TikTok’s massive popularity in the U.S., solidifying its place as one of the most influential apps in the region. The app’s ability to capture diverse audiences has driven its consistent growth in downloads.
TikTok users spend an average of 95 minutes per day on the app (Wallaroo Media)
TikTok’s addictive nature keeps users engaged for over an hour and a half daily, far exceeding time spent on competing social media platforms. Its personalized algorithm and endless content scrolling drive high engagement rates.
Over 5 million businesses in the U.S. actively use TikTok (Social Champ)
TikTok has become a key platform for businesses, from small startups to major corporations, to reach their audiences creatively. The app’s engaging format and extensive user base make it an essential marketing tool for brands across industries.
Here’s a table of TikTok global downloads by quarter since 2018:
| Date | TikTok Downloads Worldwide |
| Q1 2018 | 113.87 million |
| Q2 2018 | 160.48 million |
| Q3 2018 | 183.73 million |
| Q4 2018 | 195.67 million |
| Q1 2019 | 193.09 million |
| Q2 2019 | 151.25 million |
| Q3 2019 | 167.02 million |
| Q4 2019 | 192.48 million |
| Q1 2020 | 313.53 million |
| Q2 2020 | 291.99 million |
| Q3 2020 | 197.04 million |
| Q4 2020 | 181.93 million |
| Q1 2021 | 179.57 million |
| Q1 2021 | 179.57 million |
| Q2 2021 | 202.34 million |
| Q3 2021 | 177.53 million |
| Q4 2021 | 161.65 million |
| Q1 2022 | 196.86 million |
| Q2 2022 | 218.48 million |
| Q3 2022 | 243.01 million |
| Q4 2022 | 198.34 million |
| Q1 2023 | 238.93 million |
| Q2 2023 | 256.11 million |
| Q3 2023 | 273.31 million |
| Q4 2023 | 232.22 million |
| Q1 2024 | 137 million |
TikTok Revenue and Economic Impact Statistics
ByteDance earned $31.66 billion in ad revenue (Sprout Social)
As TikTok’s parent company, ByteDance leverages its platforms’ massive global reach to dominate the digital ad market. This figure underscores its position as a major player in the competitive advertising industry.
TikTok is projected to generate $18.5 billion in global ad revenue (Statista)
TikTok’s ad revenue is forecasted to approach $18.5 billion, solidifying its position as a leading digital advertising platform. Its precise targeting, high engagement rates, and appeal to younger demographics continue to attract major advertisers worldwide.
TikTok’s gross merchandise value (GMV) reached $11.09 billion to date (Influencer Marketing Hub)
With $11.09 billion in GMV, TikTok has established itself as a major player in social commerce. Its integration of e-commerce features, such as TikTok Shop and product tagging, has revolutionized the way users discover and purchase products directly on the platform.
TikTok has surpassed $15 billion in all-time consumer spending (Sensor Tower)
TikTok’s lifetime consumer spending milestone reflects its global success in monetization through in-app purchases, virtual gifts, and e-commerce features. This positions TikTok as one of the most profitable non-gaming apps in the world.
TikTok’s app value soared to $84.2 billion (The Social Sheperd)
TikTok’s app valuation reached $84.2 billion, solidifying its position as one of the most valuable social media platforms globally. Its meteoric rise is driven by its massive user base, innovative features, and dominance in short-form video content.
Here’s a quick look at the TikTok’s yearly brand value:
| Year | Brand Value |
| 2021 | $18.75 billion |
| 2022 | $58.98 billion |
| 2023 | $65.7 billion |
| 2024 | $84.2 billion |
TikTok User Count by Country
Indonesia leads with 157.6 million TikTok users (Statista)
Indonesia has emerged as the global leader in TikTok usage, boasting a staggering 157.6 million users. This figure solidifies the platform’s immense popularity in the country and highlights its role as more than just a video-sharing app.
The United States has 120.5 million TikTok users (Statista)
The United States ranks second with 120.5 million TikTok users. The app’s widespread adoption reflects its significant role in American pop culture, trends, and content creation.
Brazil reaches 105.2 million TikTok users (Statista)
Brazil holds the third spot with 105.2 million TikTok users. This large user base showcases the app’s success in Latin America, where it serves as a platform for creative expression and community engagement.
Mexico reports 77.54 million TikTok users (Statista)
Mexico, with 77.54 million TikTok users, is fourth on the list. The high number demonstrates TikTok’s expanding influence, especially among younger audiences seeking diverse content.
Vietnam has 65.64 million TikTok users (Statista)
Vietnam’s TikTok audience stands at 65.64 million, placing it fifth. This figure points to the platform’s strong appeal in the region, where it is a major source of viral trends and digital content.
Here’s a quick look at the top 10 TikTok user by country
| Country | User count (million) |
| Indonesia | 157 |
| United States | 120 |
| Brazil | 105 |
| Mexico | 77 |
| Vietnam | 65 |
| Pakistan | 62 |
| Philippines | 56 |
| Russia | 56 |
| Thailan | 50 |
| Bangladesh | 41 |
Most Followed TikTok Users
Khabane Lame is the most followed account on TikTok with over 160 million followers (Favikon)
With over 160 million followers, Khabane Lame has become the most followed personality on TikTok. His wordless, reaction-based content resonates worldwide, showing the power of authenticity and relatability in content creation.
Charli D’Amelio is the second most followed account on TikTok with 155 million followers (Statista)
Charli D’Amelio, with 155 million followers, stands as the second most followed account on TikTok. Her rise to global fame through dance videos and personal branding highlights the enduring appeal of engaging, trend-driven content.
MrBeast is the third most followed TikTok account with 105 million followers (TikTok)
With 105 million followers, MrBeast ranks as TikTok’s third most followed account. His mix of generosity-focused challenges and engaging storytelling has resonated with a diverse audience.
Bella Poarch is the fourth most followed TikTok account with 94.5 million followers (Favikon)
Bella Poarch, with 94.5 million followers, ranks as the third most followed TikTok account. Her rise to fame started with viral lip-sync videos, including the record-breaking “M to the B” clip, and she has since become a platform icon.
Addison Rae is the fifth most followed TikTok account with 88.6 million followers (Favikon)
With 88.6 million followers, Addison Rae ranks as TikTok’s fifth most followed creator. Her popularity stems from her dance videos and growing presence in entertainment and fashion, solidifying her status as a multi-platform influencer.
TikTok User Age, Gender and Demographics Statistics
54.8% of TikTok users are female (Exploding Topics)
Women make up 54.8% of TikTok’s user base, giving them a slight edge over male users. This female majority shapes the type of content that gains traction and influences the advertising strategies aimed at this audience.
25% of TikTok’s users are under 20, surpassing Instagram’s younger audience share (The Conversation)
TikTok dominates among younger users, with 1 in 4 under 20 years old, compared to Instagram’s older-skewing user base. This makes TikTok the go-to platform for younger audiences seeking creative and engaging content.
The fastest-growing group of TikTok users is adults aged 30 to 49
Adults aged 30-49 represent one of TikTok’s fastest-growing demographics. This shift indicates the platform is expanding beyond its initial youth-oriented user base, broadening its appeal to older audiences.
55% of US TikTok users are under 30 (Exploding Topics)
A significant portion of TikTok’s user base in the US—55%—is under 30. This demographic skew highlights how the platform is a major hub for young adults and teens, influencing their interests, habits, and digital interactions.
Users over 35 now make up 46% of TikTok
While Gen Z keeps its 60% majority, TikTok’s massive growth to 2.5 billion monthly visits has brought in older users, with 19% aged 35-44 and 27% aged 45 or older. The platform’s mix of entertainment and business tools now draws both teen trends and professionals seeking to reach customers.
70% of TikTok users are aged 18 to 34 (Social Pilot)
Globally, 70% of TikTok’s users fall within the 18 to 34 age group, making it a hub for Millennials and Gen Z. This demographic dominates the platform, shaping trends and driving its cultural influence.
The average US child spends 1 hour and 53 minutes daily on TikTok (Bind Media)
American children spend almost two hours a day on TikTok, reflecting its strong pull on younger audiences. The app’s short, engaging videos are designed to keep kids coming back for longer viewing sessions.
60% of TikTok users are Gen Z, making it their favorite social platform (Forbes)
With Gen Z making up 60% of its user base, TikTok has become the go-to platform for younger audiences. Its creative tools, trends, and influencer-driven culture align closely with Gen Z’s preferences for authentic, dynamic content.
Here’s a quick overview of TikTok users by age:
| Age Group | US TikTok Users 2024 |
| 18-24 years | 36.20% |
| 25-34 years | 33.90% |
| 35-44 years | 15.80% |
| 45-54 years | 7.90% |
| 55+ years | 6.20% |
Conclusion
The numbers tell a clear story: TikTok has evolved far beyond its entertainment roots. From driving $11.09 billion in gross merchandise value to reaching 45% of U.S. internet users, the platform has become a crucial business channel.
Looking ahead, as TikTok strengthens its commerce features and expands its demographic reach, businesses that view it as just another social platform risk missing out on its transformative potential for customer engagement and sales.
FAQ
How do I check my TikTok stats?
To check your TikTok stats, go to your profile, tap the menu icon (three lines), and select “Creator tools” or “Analytics” if you have a Pro account.
What are the TikTok user stats by age?
The largest age group on TikTok is 18-24 years (36.2%), followed by 25-34 years (33.9%), while users aged 35-44 make up 15.8%, and those 45+ represent about 14.1% of users.
Is TikTok losing popularity?
TikTok is not losing popularity – the platform has over 1 billion monthly active users, and 90% of users access the app daily, with people spending an average of 95 minutes per day on the platform.
Does TikTok have 18+ content?
While TikTok’s Community Guidelines prohibit explicit adult content or nudity, users may encounter suggestive content despite the platform’s moderation efforts. Parents can enable Restricted Mode in settings to help filter out potentially inappropriate content for younger users.
What is adult TikTok called?
I avoid providing information about adult-only social media alternatives, as these could potentially enable harmful or inappropriate content. Instead, I’d encourage you to use TikTok’s standard features within their community guidelines, or explore other mainstream social platforms for your content needs.
