34 million videos are uploaded to TikTok every single day.
With 2.05 billion people on TikTok, this tsunami of content fuels a new digital ecosystem where trends explode overnight, turning ordinary users into global sensations. The platform’s unique algorithm keeps users engaged, with the average person spending over 1.5 hours daily scrolling through videos.
In this article, we’ll break down TikTok’s content dynamics and reveal why it’s become the world’s most engaging social platform.
Top 6 TikTok Statistics (Editor’s Picks)
We’ve handpicked 36+ of the latest TikTok statistics, facts, and trends. Here are 6 that we believe will blow you away.
| 1 | TikTok has 2.05 billion registered users worldwide in 2024 |
| 2 | TikTok has 170 million monthly active users in the US |
| 3 | TikTok has over 1 billion monthly active users globally |
| 4 | 55% of US TikTok users are under 30 |
| 5 | 54.8% of TikTok users are female |
| 6 | Khabane Lame is the Most Followed Account on TikTok with Over 160 Million Followers |
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How Many People Are on TikTok?
TikTok has 2.05 billion registered users worldwide in 2024 (Demandsage)
As of 2024, TikTok has amassed 2.05 billion registered users globally. This staggering number highlights its massive global footprint and continuing rise as a dominant force in social media.
TikTok has 170 million monthly active users in the US (Backlinko)
With 170 million active users each month, TikTok has cemented its place as a major social media platform in the US. This level of engagement underscores its role as a key player in shaping online trends and consumer behavior.
TikTok has over 1 billion monthly active users globally (SEO AI)
TikTok has become one of the most popular social media platforms in the world, surpassing 1 billion monthly active users. This rapid growth highlights its appeal, especially among younger audiences, and its influence on digital trends.
34 million videos are posted on TikTok each day (The Social Sheperd)
Every day, 34 million videos are uploaded on TikTok. This shows just how active the platform is. For businesses, this means huge opportunities for marketing, boosting brand visibility, and engaging with audiences. Trends come and go quickly, so staying on top of them is key to keeping your digital strategy effective.
The hashtag “FYP” has amassed 55.4 trillion views on TikTok (Statista)
Standing for “For You Page,” #FYP is the most used and viewed hashtag on TikTok, showcasing the platform’s unique content discovery system. Its widespread use highlights the global reach of TikTok’s algorithm-driven recommendations and its impact on viral trends.
Bella Poarch’s “M to the B” TikTok video has 68 million likes, making it the most liked video on the platform (Capital FM)
Bella Poarch’s lip-sync to “M to the B” became an internet sensation, earning 68 million likes and cementing her as one of TikTok’s most influential creators. The video’s success highlights TikTok’s ability to amplify creators and viral content globally.
TikTok has over 500 million users in the Asia-Pacific region (Business of Apps)
TikTok’s user base in the Asia-Pacific region, not including China and India, has surpassed 500 million. This substantial number underscores the app’s widespread adoption in countries such as Indonesia, the Philippines, and Vietnam, contributing significantly to its global user count.
TikTok penetration in the U.S. reaches 45% of internet users (Statista)
In the U.S., nearly 45% of internet users are active on TikTok, underscoring its rapid growth and penetration. This makes TikTok one of the most influential platforms among social media channels.
Over 30 million iPhone users engage with TikTok daily in the U.S. (The Social Media Sheperd)
TikTok’s iOS app attracts over 30.8 million active users daily in the U.S., making it a key platform for iPhone users. The app’s addictive short-video format keeps it a top choice among mobile-first social platforms.
Here’s a quick look at the most popular social networks worldwide:
| App | Number of active users in millions |
| 3,065 | |
| Youtube | 2,504 |
| 2,000 | |
| 2,000 | |
| TikTok | 1,582 |
| 1,343 | |
| Facebook Messenger | 1,010 |
| Telegram | 900 |
| Snapchat | 800 |
| Douyin | 755 |
| Kuaishou | 700 |
| X (Twitter) | 611 |
| 598 | |
| 554 | |
| 498 |
TikTok User Age, Gender and Demographics
54.8% of TikTok users are female (Exploding Topics)
Women make up 54.8% of TikTok’s user base, giving them a slight edge over male users. This female majority shapes the type of content that gains traction and influences the advertising strategies aimed at this audience.
The fastest-growing group of TikTok users is adults aged 30 to 49
Adults aged 30-49 represent one of TikTok’s fastest-growing demographics. This shift indicates the platform is expanding beyond its initial youth-oriented user base, broadening its appeal to older audiences.
55% of US TikTok users are under 30 (Exploding Topics)
A significant portion of TikTok’s user base in the US—55%—is under 30. This demographic skew highlights how the platform is a major hub for young adults and teens, influencing their interests, habits, and digital interactions.
60% of TikTok users are Gen Z, making it their favorite social platform (Forbes)
With Gen Z making up 60% of its user base, TikTok has become the go-to platform for younger audiences. Its creative tools, trends, and influencer-driven culture align closely with Gen Z’s preferences for authentic, dynamic content.
Here’s a quick overview of TikTok users by age:
| Age Group | US TikTok Users 2024 |
| 18-24 years | 25% |
| 25-34 years | 35% |
| 35-44 years | 19% |
| 45-54 years | 13% |
| 55+ years | 14% |
Most Followed TikTok Users
Khabane Lame is the most followed account on TikTok with over 160 million followers (Favikon)
With over 160 million followers, Khabane Lame has become the most followed personality on TikTok. His wordless, reaction-based content resonates worldwide, showing the power of authenticity and relatability in content creation.
Charli D’Amelio is the second most followed account on TikTok with 155 million followers (Statista)
Charli D’Amelio, with 155 million followers, stands as the second most followed account on TikTok. Her rise to global fame through dance videos and personal branding highlights the enduring appeal of engaging, trend-driven content.
MrBeast is the third most followed TikTok account with 105 million followers (TikTok)
With 105 million followers, MrBeast ranks as TikTok’s third most followed account. His mix of generosity-focused challenges and engaging storytelling has resonated with a diverse audience.
Bella Poarch is the fourth most followed TikTok account with 94.5 million followers (Favikon)
Bella Poarch, with 94.5 million followers, ranks as the third most followed TikTok account. Her rise to fame started with viral lip-sync videos, including the record-breaking “M to the B” clip, and she has since become a platform icon.
Addison Rae is the fifth most followed TikTok account with 88.6 million followers (Favikon)
With 88.6 million followers, Addison Rae ranks as TikTok’s fifth most followed creator. Her popularity stems from her dance videos and growing presence in entertainment and fashion, solidifying her status as a multi-platform influencer.
TikTok User Count by Country
Indonesia leads with 157.6 million TikTok users (Statista)
Indonesia has emerged as the global leader in TikTok usage, boasting a staggering 157.6 million users. This figure solidifies the platform’s immense popularity in the country and highlights its role as more than just a video-sharing app.
The United States has 120.5 million TikTok users (Statista)
The United States ranks second with 120.5 million TikTok users. The app’s widespread adoption reflects its significant role in American pop culture, trends, and content creation.
Brazil reaches 105.2 million TikTok users (Statista)
Brazil holds the third spot with 105.2 million TikTok users. This large user base showcases the app’s success in Latin America, where it serves as a platform for creative expression and community engagement.
Mexico reports 77.54 million TikTok users (Statista)
Mexico, with 77.54 million TikTok users, is fourth on the list. The high number demonstrates TikTok’s expanding influence, especially among younger audiences seeking diverse content.
Vietnam has 65.64 million TikTok users (Statista)
Vietnam’s TikTok audience stands at 65.64 million, placing it fifth. This figure points to the platform’s strong appeal in the region, where it is a major source of viral trends and digital content.
Here’s a quick look at the top 10 TikTok user by country
| Country | User count (million) |
| Indonesia | 157 |
| United States | 120 |
| Brazil | 105 |
| Mexico | 77 |
| Vietnam | 65 |
| Pakistan | 62 |
| Philippines | 56 |
| Russia | 56 |
| Thailan | 50 |
| Bangladesh | 41 |
TikTok Content and Engagement
TikTok’s engagement rate outpaces other platforms at 5.96% (Social Insider)
TikTok has an average engagement rate of 5.96%, a number that outshines other social media networks. This high interaction level is part of what attracts brands and creators, providing more opportunities for viral content and audience connection.
Micro-influencers on TikTok achieve 5-9% engagement rates (NoGood)
Micro-influencers, who have between 10,000 to 50,000 followers, often achieve engagement rates ranging from 5% to 9%, higher than those of larger influencers. Their content typically resonates well with audiences, making them a popular choice for brands seeking authentic interactions.
The “Entertainment” category on TikTok has over 535 billion hashtag views (Social Sheperd)
With 535 billion views, the “entertainment” hashtag leads as the most popular content category on TikTok worldwide. This vast number reflects the platform’s reputation for lighthearted, engaging videos that captivate audiences across the globe.
Nano-influencers reach engagement rates of 7-10% on TikTok (Social Sprout)
Nano-influencers, typically with fewer than 10,000 followers, achieve engagement rates between 7% to 10%. Their relatable and niche content appeals to smaller communities, offering brands an effective way to reach highly targeted audiences.
TikTok Download and Penetration
TikTok penetration in the U.S. reaches 45% of internet users (Statista)
In the U.S., nearly 45% of internet users are active on TikTok, underscoring its rapid growth and penetration. This makes TikTok one of the most influential platforms among social media channels.
TikTok penetration exceeds 128% in the UAE, the highest globally (Statista)
With a penetration rate exceeding 128%, the UAE stands out as TikTok’s most dominant market globally. This remarkable figure reflects the platform’s deep integration into the daily lives of users in the region, supported by high smartphone usage and digital engagement.
TikTok has been downloaded over 220 million times in the United States (Wallaroo Media)
This impressive figure underscores TikTok’s massive popularity in the U.S., solidifying its place as one of the most influential apps in the region. The app’s ability to capture diverse audiences has driven its consistent growth in downloads.
TikTok users spend an average of 95 minutes per day on the app (Wallaroo Media)
TikTok’s addictive nature keeps users engaged for over an hour and a half daily, far exceeding time spent on competing social media platforms. Its personalized algorithm and endless content scrolling drive high engagement rates.
Over 5 million businesses in the U.S. actively use TikTok (Social Champ)
TikTok has become a key platform for businesses, from small startups to major corporations, to reach their audiences creatively. The app’s engaging format and extensive user base make it an essential marketing tool for brands across industries.
TikTok Revenue and Economic Impact
TikTok is projected to generate $18.5 billion in global ad revenue (Statista)
TikTok’s ad revenue is forecasted to approach $18.5 billion, solidifying its position as a leading digital advertising platform. Its precise targeting, high engagement rates, and appeal to younger demographics continue to attract major advertisers worldwide.
TikTok’s gross merchandise value (GMV) reached $11.09 billion to date (Influencer Marketing Hub)
With $11.09 billion in GMV, TikTok has established itself as a major player in social commerce. Its integration of e-commerce features, such as TikTok Shop and product tagging, has revolutionized the way users discover and purchase products directly on the platform.
TikTok has surpassed $15 billion in all-time consumer spending (Sensor Tower)
TikTok’s lifetime consumer spending milestone reflects its global success in monetization through in-app purchases, virtual gifts, and e-commerce features. This positions TikTok as one of the most profitable non-gaming apps in the world.
TikTok’s app value soared to $84.2 billion (The Social Sheperd)
TikTok’s app valuation reached $84.2 billion, solidifying its position as one of the most valuable social media platforms globally. Its meteoric rise is driven by its massive user base, innovative features, and dominance in short-form video content.
Conclusion
From startup to social media giant, TikTok’s growth tells an impressive story. Two billion registered users worldwide. 170 million monthly active users in the US. A userbase where 55% are under 30.
These figures signal a changing digital environment. As traditional advertising loses its impact, TikTok’s authentic, short-form video format continues to gain traction. Despite regulatory challenges, the platform’s ability to capture and retain user attention suggests that its influence will only grow stronger in the coming years.
FAQ
How many TikTok users exist?
TikTok has 2.05 billion registered users worldwide and over 1 billion monthly active users globally.
How much time do people spend on TikTok per day?
The average TikTok user spends 95 minutes (1 hour and 35 minutes) per day on the app, making it the most engaging social media platform by time spent.
Is TikTok losing popularity?
TikTok continues to grow, with user numbers increasing by 12% between 2023 and 2024. The platform adds about 8 million new users each month.
Which country uses TikTok most?
The United States leads with 170 million active users, followed by Indonesia with 125 million users. China’s version of TikTok (Douyin) has over 700 million users but operates as a separate platform.
Who invented TikTok?
ByteDance founder Zhang Yiming created TikTok, launching it first as Douyin in China in 2016 before releasing it internationally as TikTok in 2017.
