Your DEI statement isn’t supposed to just sit on a website collecting dust. It is a bold declaration of who you are and the future you are building – your chance to prove you are serious about creating a space where everyone belongs and thrives.
A powerful DEI statement can attract top talent, inspire your team, and connect with customers who share your values. But writing one? That is the tricky part. Too generic, and it is forgettable. Too bold, and it might miss the mark.
That is why we have pulled together 17 of the most powerful DEI statements you will see this year. Whether you are crafting one for the first time or giving your old one a much-needed refresh, this guide is packed with real examples and easy-to-use templates to help you nail it.
3 Most Powerful Diversity Statement Examples
- “We believe that diversity drives innovation, and we’re committed to creating an environment where every voice is valued.” – Google
- “We celebrate differences and strive to build a culture of belonging, where everyone feels empowered to thrive.” – Salesforce
- “Our commitment to diversity, equity, and inclusion is at the heart of everything we do, ensuring our workplace reflects the world we serve.” – Coca-Cola
What is A Diversity, Equity, & Inclusion Statement?
A Diversity, Equity, and Inclusion (DEI) statement is a formal declaration of an organization’s commitment to fostering a culture that values differences, promotes fairness, and ensures everyone feels respected and included. It outlines the company’s principles and goals related to creating an equitable environment for employees, customers, and stakeholders.
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17 Examples Of Diversity Statements (Full List)
Here are more details and examples to help you craft a powerful diversity statement:
1. Google
“We believe that diversity drives innovation, and we’re committed to creating an environment where every voice is valued.”
What Makes It Standout:
Google emphasizes the connection between diversity and innovation and showcases how inclusivity fuels creativity and progress. You can apply this by aligning your DEI values with your organization’s mission, making inclusion a driver for business growth.
2. Salesforce
“We celebrate differences and strive to build a culture of belonging, where everyone feels empowered to thrive.”
What Makes It Standout:
Salesforce highlights belonging and empowerment, which are the 2 key aspects of a successful DEI strategy. As they focus on creating a supportive culture, this connects diversity to individual and organizational growth. It’s a reminder to businesses that promoting a sense of belonging strengthens teams and innovation.
3. Coca-Cola
“Our commitment to diversity, equity, and inclusion is at the heart of everything we do, ensuring our workplace reflects the world we serve.”
What Makes It Standout:
Coca-Cola integrates DEI as a core business principle. They link it to their global presence and customer base. By making sure their workplace reflects the world they serve, they show they are committed to matching their actions with the impact they want to create. This approach encourages your own organization to connect DEI values with its brand identity and broader mission.
4. Nike
“We’re committed to fostering a culture of inclusion where everyone can thrive, no matter their background, race, or gender.”
What Makes It Standout:
Nike’s statement is simple yet powerful – emphasizing action (“fostering a culture”) and inclusivity. They focus on actionable language that shows commitment to building an inclusive environment.
5. Microsoft
“We strive to create a culture where everyone feels valued and empowered to bring their authentic selves to work every day.”
What Makes It Standout:
Microsoft highlights authenticity and empowerment as they directly address how employees thrive when they feel included. Consider incorporating language about supporting individuality and empowering team members in your own statement.
6. Airbnb
“Airbnb is committed to building a world where everyone belongs, and we actively work to create a diverse, inclusive environment for our community and team.”
What Makes It Standout:
Airbnb ties its mission of creating belonging directly to its DEI efforts. This makes the statement feel authentic and central to its brand. You can apply this by linking your DEI goals to your business’s larger purpose.
???? Did You Know?
Businesses that prioritize diversity in their hiring are 25% more likely to outperform their peers.
(Source)
7. Starbucks
“We are committed to upholding a culture where inclusion, diversity, equity, and accessibility are core values that guide everything we do.”
What Makes It Standout:
Starbucks integrates “accessibility” to broaden the scope of inclusion and show an understanding of various needs. Adding specific terms like this can make your statement feel more inclusive.
8. LinkedIn
“Diversity makes us better. Inclusion makes us stronger. Together, they drive the innovation and connection we’re known for.”
What Makes It Standout:
This concise, rhythmic statement emphasizes the strength of unity and its impact on innovation. Use similar structured phrases to make your statement both memorable and impactful.
9. Adobe
“Adobe is driven by our belief in unlocking creativity for all, and we’re committed to advancing diversity and equity to empower people everywhere.”
What Makes It Standout:
Adobe connects DEI with its core mission of creativity, which shows how values drive its business. Align your DEI goals with your company’s vision to make a powerful statement.
10. Ben & Jerry’s
“We believe that achieving true equity requires dismantling systemic racism and addressing social injustice at its core.”
What Makes It Standout:
Ben & Jerry’s uses bold language to make a firm stance on societal issues. This approach can resonate with audiences who value transparency and social responsibility.
11. IBM
“IBM believes in the power of inclusion and the importance of enabling all employees to thrive by embracing diversity and fostering equity.”
What Makes It Standout:
IBM’s DEI statement stands out for its concise yet impactful focus on creating an inclusive environment where everyone can thrive. It emphasizes actionable goals, which signals a commitment to both individual empowerment and systemic fairness.
12. Etsy
“We embrace diversity and are committed to creating an inclusive environment for all employees and our global community of creators.”
What Makes It Standout:
Etsy focuses on its creative community. This shows how DEI extends beyond employees to customers and partners. highlighting how businesses take a broader approach to inclusion.
???? You Won’t Believe This
Women’s representation in senior management has risen to 28%.
(Source)
13. Netflix
“Inclusion on-screen starts with inclusion within. We’re committed to cultivating a workplace where everyone feels respected and valued.”
What Makes It Standout:
Netflix aligns its internal DEI efforts with its external output for authenticity. This integrated approach shows how promoting respect and value internally can generate meaningful external impact and create a more relatable and inclusive brand identity.
14. Deloitte
“We are committed to fostering a culture of inclusion where every individual feels empowered to bring their authentic self to work.”
What Makes It Standout:
Deloitte emphasizes authenticity as the foundation of its DEI efforts, focusing on empowering employees to be themselves. This approach shows a deep commitment to creating a supportive environment where individuality is not only accepted but celebrated.
15. Spotify
“Diversity is in our DNA. We’re building a workplace where everyone feels included and can be their authentic selves.”
What Makes It Standout:
Spotify’s short, bold statement reflects its culture while addressing individuality. This DEI statement is concise yet powerful and highlights inclusion as a core value in a way that resonates with both employees and external audiences. Its simplicity and focus on authenticity make it memorable and relatable.
16. Unilever
“We aim to build a better business and a better world by embracing diversity, inclusion, and equality in everything we do.”
What Makes It Standout:
Unilever ties DEI to its mission of making a global impact, reinforcing that inclusion is key to both business success and societal progress. This highlights how DEI aligns with business growth.
17. HubSpot
“We are committed to creating a company that values diversity, fosters inclusion, and promotes equity for all employees and customers.”
What Makes It Standout:
HubSpot’s statement connects employee and customer inclusion, showing that diversity and equity extend beyond the workplace. This highlights how a company’s DEI efforts impact not only its internal culture but also its external relationships and customer base.
What Should A DEI Include & What Makes It Effective?
Here’s the formula to create a DEI statement that truly makes an impact:
- Core Values: Highlight the organization’s commitment to diversity, equity, and inclusion.
- Purpose: Explain why DEI is essential to the company’s mission.
- Actionable Goals: Outline specific initiatives or policies that promote inclusivity.
- Community Impact: Show how DEI extends beyond the workplace to customers or society.
- Accountability: Include plans to measure progress and maintain transparency.
To make it effective:
- Use simple, straightforward language that resonates with a broad audience.
- Reflect real values and actionable commitments, not generic promises.
- Tie DEI goals to the company’s mission and objectives to align with global diversity or nonprofit organization purposes.
- Emphasize belonging and empowerment for all stakeholders.
- Share measurable goals and track progress publicly to build trust.
???? Here’s A Kicker
76% of employees and job seekers say that diversity is an important factor when they evaluate companies and job offers.
(Source)
How To Write A DEI Statement: 8 Best Practices
Follow these steps to write a DEI statement that stands out and reflects your company’s mission:
- Tie your DEI statement to your company’s broader goals and purpose to make it meaningful.
- Outline clear, measurable goals instead of generic promises, like increasing diverse backgrounds for hires by a set percentage.
- Adopt a tone that is welcoming, empowering, and easy to understand. Avoid corporate jargon.
- Mention real initiatives or policies your company implements to support DEI efforts. Include a teaching statement to show how you educate your team and promote continuous learning about global diversity, equity, and inclusion.
- Reflect your industry’s unique challenges or values like accessibility in tech or cultural diversity in retail.
- Highlight how your efforts benefit employees, customers, and the community.
- Involve employees at all levels to ensure the statement represents diverse perspectives.
- Revisit and update your statement regularly to reflect progress and evolving DEI goals.
Here are 3 templates you can customize to your company’s DEI objectives:
I. Mission-Focused Statement
| “At [Company Name], we believe that diversity drives innovation and strengthens our team. We are committed to fostering an inclusive workplace where individuals from all backgrounds feel valued, respected, and empowered to contribute their unique perspectives. Through actionable initiatives and continuous learning, we strive to create a culture that celebrates differences and ensures equity for all.” |
II. Community-Centered Statement
| “Diversity, equity, and inclusion are at the heart of [Company Name]’s mission to create meaningful impact in the communities we serve. We are dedicated to building a workplace that reflects the diversity of our customers and fosters equity through intentional policies, partnerships, and programs. Together, we aim to break down barriers and create lasting change for everyone.” |
III. Growth-Oriented Statement
| “At [Company Name], we recognize that our strength lies in the diversity of our people. We are committed to creating an equitable environment where everyone can thrive and grow. Our DEI efforts are guided by transparency, collaboration, and measurable goals, ensuring we continue to evolve as an inclusive organization that reflects the world we live in.” |
Conclusion
Your DEI statement is a promise to build a workplace where every voice matters and innovation thrives. Looking for DEI statement examples can inspire your approach and guide your next steps.
As a business owner, ask yourself: What bold actions can you take today to make this vision real? Whether it’s mentoring diverse talent, reshaping policies, or promoting open dialogue, remember—it’s how you build a legacy of inclusion and success.
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FAQs
How do you write a DEI strategy?
To write a DEI strategy, assess your organization’s current inclusivity efforts and identify areas for improvement. Set clear, actionable goals, outline specific initiatives, and establish metrics to track progress. Ensure alignment with your company’s mission and involve diverse stakeholders for authenticity.
How do you write a DEI goal?
A DEI goal should be specific, measurable, and actionable. For example, aim to increase the percentage of diverse hires by 20% within a year or launch 2 new employee resource groups to support underrepresented communities for a diverse and inclusive workplace.
What is an example of diversity and inclusion?
An example of diversity and inclusion is creating employee resource groups (ERGs) to support women, individuals of diverse gender identity (LGBTQ+,), and other underrepresented employees. It could also include offering unconscious bias training for fair hiring practices.
What is the ultimate goal of DEI?
The ultimate goal of DEI is to create a workplace where every individual feels valued, respected, and empowered to thrive. It aims to promote equity and belonging while advocating diverse perspectives to drive innovation and success.
