Podcasts are now a major player in today’s media landscape.
Smart marketers have discovered podcasts’ secret weapon: engaged listeners. With over 546 million global listeners and growing, podcasts offer unique ways to reach your audience. This article covers listener demographics, popular genres, listening habits, advertising impact, and growth trends. You’ll discover why 83% of podcast listeners take action after hearing ads, how businesses reach 27 million monthly listeners, and why listeners spend 45 minutes daily with their favorite shows.
These insights will help you make smart decisions about including podcasts in your marketing strategy and connecting with engaged audiences.
Top 6 Podcast Statistics (Editor’s Picks)
We’ve handpicked 30+ of the latest podcast statistics, facts, and trends. Here are 6 that we believe will blow you away.
| 1 | The number of podcast listeners worldwide reached 546.7 million |
| 2 | The number of podcast listeners worldwide is expected to reach 651.7 million by 2027 |
| 3 | Millennials and Gen Z make up 61.6% of U.S. podcast listeners |
| 4 | Podcast ad spending worldwide is set to reach $4.02 billion |
| 5 | 51% of monthly podcast listeners in the U.S. are male |
| 6 | 70% of U.S. podcast listeners use their smartphones to tune in |
Podcast Statistics
The number of podcast listeners worldwide reached 546.7 million (Notta)
Podcast audiences continue to grow as more people turn to on-demand audio for entertainment and education. With streaming platforms expanding their podcast offerings, listener numbers are expected to rise even further.
An estimated 135 million people in the U.S. listened to a podcast in the last month (2024) (Backlinko)
Podcasting continues to be a popular form of entertainment and information, with millions tuning in regularly. As platforms invest in exclusive content and user-friendly experiences, monthly listener numbers keep climbing.
The number of podcast listeners worldwide is expected to reach 651.7 million by 2027 (Demandsage)
Podcast audiences continue to grow as streaming platforms expand their offerings and new content creators enter the space. With more listeners discovering podcasts across different genres, global adoption is set to rise.
| Year | Podcast Listeners Worldwide |
| 2023 | 506.9 million |
| 2024 | 546.7 million |
| 2025 | 584.1 million |
| 2026 | 619.2 million |
| 2027 | 651.7 million |
In 2006, only 22% of U.S. adults knew what a podcast was (Loopex Digital)
Less than a quarter of the adult population in the U.S. had even heard of podcasting in 2006. At the time, podcasts were a niche form of media, mostly known by tech enthusiasts.
Today, podcasts are mainstream, with millions of listeners and thousands of shows covering every topic imaginable. The rapid growth of the industry shows how audio content has evolved into a major part of digital entertainment.
U.S. podcast ad spending is expected to hit $2.56 billion in 2024 (Notta)
Podcast advertising continues to grow, with brands projected to spend $2.56 billion this year. As listener numbers rise and engagement stays strong, advertisers are investing more in this fast-growing medium.
Podcast ad spending worldwide is set to reach $4.02 billion in 2024 (Meetanshi Technologies)
Brands around the world are increasing their investment in podcast ads, pushing global spending past $4 billion. The rise of on-demand audio and highly targeted ads makes podcasts a valuable space for marketers.
The podcasting market surpassed $31.26 billion in 2024 (Research Nester)
Podcasting has grown into a massive industry, reaching a market size of over $31 billion this year. With more listeners, ad revenue, and platform investments, the industry shows no signs of slowing down.
Here’s a quick view at monthly podcast listeners in the US since 2008:
| Year | Share of Monthly Podcast Listeners (US Population 12+) |
| 2008 | 9% |
| 2009 | 11% |
| 2010 | 12% |
| 2011 | 12% |
| 2012 | 14% |
| 2013 | 12% |
| 2014 | 15% |
| 2015 | 17% |
| 2016 | 21% |
| 2017 | 24% |
| 2018 | 26% |
| 2019 | 32% |
| 2020 | 37% |
| 2021 | 41% |
| 2022 | 38% |
| 2023 | 42% |
| 2024 | 47% |
Podcast ad spending is expected to hit $5.03 billion globally by 2027 (Podsqueeze)
The podcast advertising market keeps growing, with spending projected to exceed $5 billion in just a few years. As listener numbers rise and ad formats evolve, brands continue to invest in this highly engaging medium.
Popular Podcast Platforms
YouTube, Spotify, and Apple Podcasts make up 64% of weekly podcast listening in the U.S. (Meetanshi Technologies)
These three platforms dominate the podcast space, capturing the majority of weekly listeners. With YouTube’s visual edge, Spotify’s music-podcast mix, and Apple’s long-standing presence, they continue to shape how people consume audio content.
33% of U.S. monthly podcast listeners prefer YouTube for podcasts (EMARKETER )
More than a third of podcast listeners in the U.S. choose YouTube as their go-to platform. With its video format and easy accessibility, YouTube continues to blur the line between audio and visual content.
24% of U.S. podcast listeners prefer Spotify for their podcasts (Exploding Topics)
Nearly a quarter of podcast listeners in the U.S. say Spotify is their go-to platform. With exclusive shows, personalized recommendations, and seamless music-podcast integration, Spotify continues to be a major player in the space.
Here’s a complete list of preferred podcast platforms in the US:
| Podcast Platform | Share of Monthly Podcast Consumer |
| Youtube | 33% |
| Spotify | 24% |
| Apple Podcasts | 12% |
| Pandora | 7% |
| Amazon Music | 6% |
| iHeartRadio | 6% |
| SiriusXM | 4% |
| Stitcher | 1% |
| Other | 4% |
| None of the above | 4% |
Spotify hosts over 6.5 million podcast titles (Spotify)
With a massive library of over 6.5 million podcasts, Spotify offers something for every listener. From niche topics to mainstream hits, its growing collection keeps users engaged and coming back for more.
Podcast Listeners Demographics
62% of Americans aged 12 and older have listened to a podcast (Exploding Topics)
Nearly two-thirds of the U.S. population, aged 12 and up, have tuned into a podcast at least once. As podcasts continue to grow in popularity, they are becoming a mainstream part of everyday media consumption.
47% of the U.S. population aged 12 and older are monthly podcast listeners—an all-time high (Statista)
Podcasting has reached record levels of popularity, with nearly half of Americans tuning in every month. As more listeners make podcasts part of their routine, the industry continues to grow across all age groups.
47% of podcast listeners are between the ages of 12 and 34 (Loopex Digital)
Nearly half of all podcast listeners fall within the 12-34 age group, making younger audiences the biggest segment. With engaging content across entertainment, education, and pop culture, podcasts continue to attract a new generation of listeners.
Nearly 6 in 10 Americans aged 12-34 listen to podcasts each month (Statista)
Podcasts are thriving among younger audiences, with 59% of this age group listening regularly. Streaming accessibility and a wide range of content make podcasts a key part of their daily routines.
Millennials and Gen Z make up 61.6% of U.S. podcast listeners (Meetanshi Technologies)
Younger generations are driving podcast popularity, with Millennials and Gen Z accounting for the majority of listeners. Their preference for on-demand content and digital-first media has fueled the industry’s growth.
55% of Americans aged 35-54 listened to a podcast in the past month (RiversideFM)
More than half of Americans in this age group are tuning into podcasts monthly. As on-the-go audio content becomes more popular, podcasts are replacing traditional radio for many listeners.
29% of kids aged 6-12 listened to a podcast in the past month (DW Akademie)
Nearly a third of young kids are tuning into podcasts, showing the medium’s growing appeal beyond adults. Educational shows, storytelling series, and kid-friendly entertainment are driving this trend.
51% of monthly podcast listeners in the U.S. are male (Notta)
Podcast listenership in the U.S. is slightly male-dominated, with men making up just over half of monthly listeners. However, the gap is narrowing as more women engage with a variety of podcast genres.
Here’s the recent data for share of US podcast listeners by age:
| Year | Age 12-34 | Age 35-54 | Age 55+ | Average |
| 2019 | 42% | 36% | 17% | 32% |
| 2020 | 49% | 40% | 22% | 37% |
| 2021 | 56% | 39% | 26% | 40% |
| 2022 | 50% | 43% | 22% | 38% |
| 4-Year Average | 49% | 40% | 22% | 37% |
Podcast Listening Behavior Trends
49% of people listen to podcasts while doing household chores (YouGov)
Nearly half of podcast listeners tune in while cleaning, cooking, or doing other housework. This makes podcasts a go-to source of entertainment and information during routine daily tasks.
Using podcasts as background audio turns mundane chores into engaging moments. This trend highlights how people multitask with audio content, blending productivity with entertainment.
42% of people listen to podcasts during their commute (The Podcast Host)
For many, commuting is the perfect time to catch up on podcasts. Whether driving, biking, or using public transport, 42% of listeners make the most of their travel time with audio content.
Podcasts help turn a routine part of the day into an engaging experience. They provide a hands-free way to learn, be entertained, or unwind while on the move.
29% of people listen to podcasts while working out (YouGov)
Nearly a third of podcast listeners press play while exercising or playing sports. Whether lifting weights, running, or practicing yoga, podcasts provide motivation and entertainment during workouts.
Audio content offers an alternative to music, keeping workouts engaging without visual distractions. Many listeners choose podcasts for fitness tips, inspiration, or simply to make exercise more enjoyable.
25% of people listen to podcasts while out for a walk (Loopex Digital)
A quarter of podcast listeners press play while taking a walk. Whether it’s a quick stroll or a long hike, podcasts make walking more enjoyable and engaging.
For many, a walk is a chance to unwind, learn something new, or catch up on their favorite shows. With no screens needed, podcasts are the perfect companion for a mindful or productive walk.
70% of U.S. podcast listeners use their smartphones to tune in (Backlinko)
For most podcast fans, the smartphone is the device of choice, with 70% using it to listen. Its convenience, on-the-go accessibility, and seamless app integration make it the easiest way to stay connected to favorite shows.
Only 12% of U.S. podcast listeners use a laptop or desktop (RiversideFM)
Podcast listening is overwhelmingly mobile, with just a small percentage—12%—using laptops or desktops. With convenience and portability driving listening habits, mobile-first platforms continue to dominate.
Here’s a detailed breakdown of the most used devices for podcast consumption:
| Device Most Used | Share of Weekly Podcast Listeners |
| Mobile Phone | 70% |
| Computer/Laptop | 12% |
| TV | 7% |
| Tablet | 5% |
| Smart Speaker | 5% |
36% of weekly podcast listeners stick to audio-only podcasts (AdTonos)
Even as video podcasts gain traction, audio remains a strong preference for many listeners. Without the need for a screen, audio-only content allows for easier listening on the go.
33% of podcast listeners prefer watching video podcasts (Lower Street)
One in three podcast listeners say they actively watch video podcasts instead of just listening. With platforms like YouTube making video content more accessible, podcasts are evolving beyond audio-only experiences.
31% of podcast listeners prefer playing video podcasts in the background (EMARKETER)
Nearly a third of podcast consumers like having the video running while they listen, even if they’re not actively watching. This mix of audio and visual content gives them flexibility while using their devices.
Comedy is the top podcast genre worldwide, accounting for 30% of listening time (RiversideFM)
With millions tuning in for laughs, comedy podcasts have the biggest share of total listening hours. Lighthearted content and engaging hosts make comedy a go-to choice for listeners across the globe.
Conclusion
The podcast revolution is here to stay. When 83% of listeners act on ads they hear and business podcasts reach 27 million monthly US listeners, smart marketers take notice. Looking ahead to 2027’s projected 652 million global listeners, podcasts will become increasingly essential in marketing strategies, offering unparalleled engagement in our distracted digital world.
FAQ
Who is the #1 podcast in the world?
The Joe Rogan Experience is generally considered the #1 podcast in the world based on listener numbers and reach. With millions of downloads per episode and exclusive distribution on Spotify, it consistently ranks at the top of global podcast charts.
How do podcasters make money?
Podcasters primarily make money through advertising, sponsorships, and premium subscription models. Many also generate income through merchandise sales, live events, crowdfunding platforms like Patreon, and affiliate marketing programs.
Which podcast platforms are most popular?
YouTube, Spotify, and Apple Podcasts dominate with 64% of weekly podcast listening in the U.S. YouTube leads with 33% of listeners, followed by Spotify at 24%.
How do most people listen to podcasts?
70% of podcast listeners use their smartphones to tune in. Only 12% use laptops or desktop computers.
What’s the most popular podcast genre?
Comedy is the top podcast genre worldwide, accounting for 30% of total listening time.
