Meet TikTok’s new power users: 35-year-old professionals with six-figure salaries.
The platform that started with teenage dance trends has evolved into a digital powerhouse where CEOs share space with college students. With 46% of users now over 35 and a quarter earning $100K+, TikTok’s audience has matured beyond its Gen Z reputation.
In this article, we’ll uncover the surprising demographics reshaping TikTok’s influence in 2024.
Top 6 TikTok Demographics Statistics (Editor’s Picks)
We’ve handpicked 35+ of the latest TikTok demographics statistics, facts, and trends. Here are 6 that we believe will blow you away.
| 1 | 60% of TikTok users are Gen Z, making it their favorite social platform |
| 2 | 54.8% of TikTok users are female |
| 3 | 70% of TikTok users are aged 18 to 34 |
| 4 | The average US child spends 1 hour and 53 minutes daily on TikTok |
| 5 | Users over 35 now make up 46% of TikTok |
| 6 | 55% of TikTok’s user base is under 30 years old |
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TikTok Demographics
60% of TikTok users are Gen Z, making it their favorite social platform (Forbes)
With Gen Z making up 60% of its user base, TikTok has become the go-to platform for younger audiences. Its creative tools, trends, and influencer-driven culture align closely with Gen Z’s authentic, dynamic content preferences.
25% of TikTok’s users are under 20, surpassing Instagram’s younger audience share (The Conversation)
TikTok dominates among younger users, with 1 in 4 under 20 years old, compared to Instagram’s older-skewing user base. This makes TikTok the go-to platform for younger audiences seeking creative and engaging content.
55% of TikTok’s user base is under 30 years old (Exploding Topics)
Almost 1 in 2 TikTok users are under the age of 30, solidifying its role as a platform driven by younger generations. This audience is key to setting and spreading new cultural trends. By embracing TikTok’s youthful energy, brands can connect with Gen Z and Millennials who dominate the app.
54.8% of TikTok users are female (Exploding Topics)
Women make up 54.8% of TikTok’s user base, giving them a slight edge over male users. This female majority shapes the type of content that gains traction and influences the advertising strategies aimed at this audience.
TikTok receives around 2.5 billion visits each month (Semrush)
TikTok attracts an estimated 2.5 billion visits every month, making it one of the most-visited platforms globally. This includes both new and returning users engaging with its short-form video content.
Users over 35 now make up 46% of TikTok
While Gen Z keeps its 60% majority, TikTok’s massive growth to 2.5 billion monthly visits has brought in older users, with 19% aged 35-44 and 27% aged 45 or older. The platform’s mix of entertainment and business tools now draws both teen trends and professionals seeking to reach customers.
70% of TikTok users are aged 18 to 34 (Social Pilot)
Globally, 70% of TikTok’s users fall within the 18 to 34 age group, making it a hub for Millennials and Gen Z. This demographic dominates the platform, shaping trends and driving its cultural influence.
The average US child spends 1 hour and 53 minutes daily on TikTok (Bind Media)
American children spend almost two hours a day on TikTok, reflecting its strong pull on younger audiences. The app’s short, engaging videos are designed to keep kids coming back for longer viewing sessions.
25% of TikTok users are age 18 to 24 years old (Exploding Topics)
Young adults aged 18-24 account for 25% of TikTok’s global audience, highlighting their significant presence on the platform. This group plays a central role in shaping TikTok trends, from fashion to music and lifestyle.
Here’s a quick overview of TikTok users by age:
| Age Group | US TikTok Users 2024 |
| 18-24 years | 25% |
| 25-34 years | 35% |
| 35-44 years | 19% |
| 45-54 years | 13% |
| 55+ years | 14% |
Regional TikTok Usage
Indonesia leads with 157.6 million TikTok users (Statista)
Indonesia has emerged as the global leader in TikTok usage, boasting a staggering 157.6 million users. This figure solidifies the platform’s immense popularity in the country and highlights its role as more than just a video-sharing app.
TikTok has been downloaded over 220 million times in the United States (Wallaroo Media)
This impressive figure underscores TikTok’s massive popularity in the U.S., solidifying its place as one of the most influential apps in the region. The app’s ability to capture diverse audiences has driven its consistent growth in downloads.
China’s Douyin Has Over 700 Million Daily Active Users (The New York Times)
Douyin, the Chinese version of TikTok, engages over 700 million daily active users. Unlike TikTok, Douyin offers integrated services like e-commerce and local business tools, making it deeply embedded in daily life across China.
Brazil reaches 105.2 million TikTok users (Statista)
With 105.2 million users, Brazil has solidified its position as a key market for TikTok in Latin America. The platform thrives as a space for creative expression and community engagement, highlighting its growing influence in the region and its role in shaping digital culture.
TikTok users spend an average of 95 minutes per day on the app (Wallaroo Media)
TikTok’s addictive nature keeps users engaged for over an hour and a half daily, far exceeding time spent on competing social media platforms. Its personalized algorithm and endless content scrolling drive high engagement rates.
TikTok has over 500 million users in the Asia-Pacific region (Business of Apps)
TikTok’s user base in the Asia-Pacific region, not including China and India, has surpassed 500 million. This substantial number underscores the app’s widespread adoption in countries such as Indonesia, the Philippines, and Vietnam, contributing significantly to its global user count.
Here’s a quick look at the top 10 TikTok user by country
| Country | User count (million) |
| Indonesia | 157 |
| United States | 120 |
| Brazil | 105 |
| Mexico | 77 |
| Vietnam | 65 |
| Pakistan | 62 |
| Philippines | 56 |
| Russia | 56 |
| Thailan | 50 |
| Bangladesh | 41 |
Popular TikTok Creators and Influencers
Khabane Lame is the most followed account on TikTok with over 160 million followers (Favikon)
With over 160 million followers, Khabane Lame has become the most followed personality on TikTok. His wordless, reaction-based content resonates worldwide, showing the power of authenticity and relatability in content creation.
Charli D’Amelio is the second most followed account on TikTok with 155 million followers (Statista)
Charli D’Amelio, with 155 million followers, stands as the second most followed account on TikTok. Her rise to global fame through dance videos and personal branding highlights the enduring appeal of engaging, trend-driven content.
MrBeast is the third most followed TikTok account with 105 million followers (TikTok)
With 105 million followers, MrBeast ranks as TikTok’s third most followed account. His mix of generosity-focused challenges and engaging storytelling has resonated with a diverse audience.
Bella Poarch is the fourth most followed TikTok account with 94.5 million followers (Favikon)
Bella Poarch, with 94.5 million followers, ranks as the third most followed TikTok account. Her rise to fame started with viral lip-sync videos, including the record-breaking “M to the B” clip, and she has since become a platform icon.
Addison Rae is the fifth most followed TikTok account with 88.6 million followers (Favikon)
With 88.6 million followers, Addison Rae ranks as TikTok’s fifth most followed creator. Her popularity stems from her dance videos and growing presence in entertainment and fashion, solidifying her status as a multi-platform influencer.
Zach King averages 7.5 million views per TikTok post (Hype Auditor)
TikTok creator Zach King receives an average of 8.1 million views on each post, making him one of the platform’s most engaging influencers. His content often features innovative editing and storytelling, captivating a global audience.
TikTok Engagement and Content Trends
The hashtag “FYP” has amassed 55.4 trillion views on TikTok (Statista)
Standing for “For You Page,” #FYP is the most used and viewed hashtag on TikTok, showcasing the platform’s unique content discovery system. Its widespread use highlights the global reach of TikTok’s algorithm-driven recommendations and its impact on viral trends.
Bella Poarch’s “M to the B” TikTok video has 68 million likes, making it the most liked video on the platform (Capital FM)
Bella Poarch’s lip-sync to “M to the B” became an internet sensation, earning 68 million likes and cementing her as one of TikTok’s most influential creators. The video’s success highlights TikTok’s ability to amplify creators and viral content globally.
The “Entertainment” category on TikTok has over 535 billion hashtag views (Social Sheperd)
With 535 billion views, the “entertainment” hashtag leads as the most popular content category on TikTok worldwide. This vast number reflects the platform’s reputation for lighthearted, engaging videos that captivate audiences across the globe.
34 million videos are posted on TikTok each day (The Social Sheperd)
Every day, 34 million videos are uploaded on TikTok. This shows just how active the platform is. For businesses, this means huge opportunities for marketing, boosting brand visibility, and engaging with audiences.
TikTok Dominates Social Media Engagement at 2.65% (Sprout Social)
TikTok boasts an impressive 2.65% engagement rate, setting it apart as the most interactive social platform. Its unique content style and algorithm allow users to reach broader audiences compared to traditional platforms.
TikTok Marketing and Advertising
TikTok is projected to generate $18.5 billion in global ad revenue (Statista)
TikTok’s ad revenue is forecasted to approach $18.5 billion, solidifying its position as a leading digital advertising platform. Its precise targeting, high engagement rates, and appeal to younger demographics continue to attract major advertisers worldwide.
25% of companies partner with TikTok influencers for brand promotions (Hootsuite)
One out of four businesses uses TikTok influencers to promote their products or increase sales. The platform’s influencers often create viral content, driving attention and engagement for brands.
More than 60% of TikTok users purchase from advertised brands (Social Pilot)
A survey revealed that 61% of TikTokers tend to buy products from brands advertised on the platform. The seamless blend of entertainment and marketing on TikTok plays a major role in influencing purchase decisions.
TikTok ads reach 17.9% of internet users aged 18 and older (Social Pilot)
TikTok ads currently reach 17.9% of internet users aged 18 and over. This statistic underscores the platform’s significant impact in the digital advertising space, particularly among adults.
In 2023, TikTok’s ad revenue grew by 67% (Business of Apps)
In 2023, TikTok’s advertising revenue rose by 67% year-over-year, reaching $16.1 billion. This rapid growth cements TikTok as a leading platform in the digital advertising industry.
TikTok’s Impact on Business and Ecommerce
Consumers spent over $1.3 billion on TikTok in-app purchases (Social Pilot)
TikTok users collectively spent more than $1.3 billion on in-app purchases, including virtual gifts and premium features. This milestone highlights TikTok’s growing role as a revenue-generating platform.
78% of small businesses see positive ROI with TikTok ads (Business Dasher)
A recent survey found that 78% of small business owners who use TikTok ads experience a positive return on investment. This suggests that the platform’s advertising tools are effective at reaching target audiences and driving business results.
TikTok shop accounts for 11% of fast fashion sales (EMARKETER)
TikTok Shop is now responsible for 11% of all fast fashion purchases, reflecting its growing influence in the e-commerce space. The seamless integration of shopping features with engaging content allows brands to connect directly with customers.
TikTok global consumer spending exceeds $2.5 billion (Business Dasher)
Consumers worldwide have spent over $2.5 billion on TikTok, highlighting the platform’s growing economic impact. This includes spending on in-app purchases, subscriptions, and virtual gifts.
Conclusion
TikTok’s evolution from a teen phenomenon to a professional networking powerhouse reflects broader shifts in social media consumption. With 46% of users now over 35 and a quarter earning six-figure salaries, the platform has become a serious business tool rather than just an entertainment app. As high-earning professionals continue to embrace TikTok’s unique blend of authenticity and insight, the platform is positioned to become as essential for career development as LinkedIn, while maintaining the engaging format that made it famous.
FAQ
What demographic uses TikTok the most?
Gen Z (ages 18-24) dominates TikTok, making up 37% of all users. Users aged 18-24 also show the highest engagement rates and daily time spent on the platform.
What percentage of TikTok users are Gen Z?
Gen Z (ages 18-24) makes up 37% of TikTok’s global user base, making them the largest age group on the platform.
What is the largest market of TikTok?
The United States is TikTok’s largest market with 170 million active users, making up approximately 17% of the platform’s global user base. US users show the highest engagement rates, with an average of 95 minutes spent daily on the platform.
Which gender uses TikTok more?
Women make up 61% of TikTok’s global user base. Female users also show higher engagement rates with content across most categories.
What percentage of businesses use TikTok?
30% of global businesses are now active on TikTok. This number rises to 48% for businesses targeting audiences under 30.
